How to Grow Your B2B SaaS Business with Online Events

Episode notes

In this episode, Andrew from WeMarketers Podcast chats with Chhavi Chugh, a content manager at Recruit CRM, about the effectiveness of online events and webinars. Chhavi shares insights into her role and the strategies Recruit CRM uses to generate over $50,000 in monthly revenue through webinars. She dives into the details of setting up processes for consistent events, the importance of teamwork, and leveraging various promotional channels. Chhavi also discusses how to ensure high engagement and retention during webinars, and the value of repurposing content post-event. If you're looking to enhance your event strategy, this episode is packed with valuable tips and real-world examples.

• ABM Playbook for Niche B2B Markets74 / 100
• The End of Easy Content Marketing52 / 100
• Bringing Sexy Back to Manufacturing: The Art of Reinventing a Legacy B2B Brand63 / 100
• From Conference to Community: Marketing a 15,000-Attendee Event
• Why Smart Marketers Copy: Using Competitive Insights the Right Way