How B2B Content Converts

Episode notes

In this episode of WeMarketers podcast, Andrew welcomes Becky Lawlor, founder of Redpoint, who discusses the importance of original research in B2B content marketing. Becky reveals key findings from Redpoint's report, 'Content that Converts,' which is based on insights from over 250 B2B buyers. Discover how original research can exponentially increase engagement, lead generation, and brand trust. Learn practical tips on repurposing content, balancing AI-generated and human-created content, and navigating budget and resource constraints. Timecodes: 00:00 Introduction: The Power of Original Research 00:48 Welcome to WeMarketers Podcast 01:09 Diving into the Report: Content that Converts 03:20 Key Findings from the Research 05:04 Challenges and Solutions in Creating Original Research 06:30 Maximizing the Impact of Your Research 14:59 Case Studies and AI in Content Creation 18:32 Designing and Measuring Effective Research Content 19:38 Final Thoughts and Advice for Marketers 22:27 Conclusion and Contact Information ____________ Download Redpoint's research "Content That Converts": ____________

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