Developing Brand Strategy for Small B2B Businesses

Episode notes

In this episode of WeMarketers podcast, Andrew interviews Lorraine Carter, the founder and director of Persona Design Consultants. Lorraine shares her extensive experience in brand strategy, offering insights into how businesses, from global enterprises to SMEs, can drive growth without a big marketing team. Lorraine underscores the importance of brand strategy over visual design, outlines key components necessary for any brand strategy, and provides practical advice on launching brand initiatives. The conversation touches on topics such as customer psychology, brand audits, and the importance of consistent brand messaging. ____________ Timecodes: 01:45 Lorraine Carter's Background and Experience 04:16 Key Components of Brand Strategy for Small B2B Companies 04:55 Understanding Brand Psychology and Customer Personas 08:26 Developing a Compelling Value Proposition 09:05 Importance of Brand Story and Personality 12:49 Conducting a Brand Audit 17:06 Investing in Brand Assets Strategically 26:59 Soft Launch and Market Feedback 30:52 Measuring Success and Final Advice 35:16 Conclusion and Contact Information ____________

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