Building a B2B Marketing Strategy from Scratch

Episode notes

Welcome to WeMarketers podcast episode featuring Albert Mercade, Marketing Manager at TalentUp.io. Join host Andrew as Albert shares his inspiring story of joining TalentUp.io as an intern and eventually shaping its marketing strategy from scratch. Discover how he tackled early marketing challenges, the effective strategies that led to TalentUp.io's growth, and the critical role of content creation, particularly blogging and salary benchmarking reports. Albert also offers valuable advice for new marketers, discusses the impact of AI on marketing, and emphasizes the importance of patience, teamwork, and learning from failures. Don't miss this insightful conversation! Timecodes: 01:03 Early Marketing Strategies at TalentUp 03:46 Effective Strategies and Lead Generation 07:01 Creating an Effective Blog 09:28 Tools and Campaigns 17:47 Challenges and Data-Driven Marketing 20:34 Salary Trends in Marketing 23:23 Advice for Aspiring Marketers 24:50 Blitz Questions and Wrap-Up ____________

• ABM Playbook for Niche B2B Markets74 / 100
• The End of Easy Content Marketing52 / 100
• Bringing Sexy Back to Manufacturing: The Art of Reinventing a Legacy B2B Brand63 / 100
• From Conference to Community: Marketing a 15,000-Attendee Event
• Why Smart Marketers Copy: Using Competitive Insights the Right Way