B2B Rebranding Explained: Building Brands that Connect

Episode notes

In this episode of the WeMarketers Podcast, Andrew sits down with Stella Miranda, a seasoned branding and marketing strategist with over a decade of experience in B2B. They dive deep into the intricate process of rebranding, discussing everything from brand refreshes and repositioning to the full-scale rebranding efforts. Stella shares invaluable insights into the steps involved, the importance of research, internal alignment, and the role of brand consultancies. She also highlights notable examples to illustrate successful rebranding efforts. Whether you're considering a visual update or a complete brand overhaul, this episode offers expert advice to navigate the journey effectively. ____________ Timecodes: 00:50 Meet Stella Miranda: Branding Expert 01:33 Understanding Rebranding 02:15 Types of Rebranding 05:31 Case Studies: Successful Rebranding 07:31 Timing and Process of Rebranding 10:00 Challenges and Strategies in Rebranding 13:29 The Role of External Consultants 16:37 Steps in the Rebranding Process 32:58 Measuring Rebranding Success 37:05 Final Thoughts and Contact Information ____________

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