Weeks Weekly with Ed Weeks Jr. MBA · 2025-11-13 · 25 min
Key moments - from our scoring
Substance score
55 / 100
Five dimensions, 20 points each
Your Wellness Path represents a fundamentally different approach to primary care - one built on time, access, and accountability rather than volume. Amy Bryson, a nurse practitioner with extensive healthcare experience including work at the Javits Center during COVID, left traditional practice settings because they prioritized speed over patient outcomes. Her Direct Primary Care model charges a flat monthly fee (under $80 for individuals, less than a cell phone bill) for unlimited visits, no insurance hassles, and direct text access to her. Patients wait less than five minutes and receive comprehensive consultations covering root causes - diet, exercise, nutrition, hormone replacement therapy, autoimmune conditions, and medication-assisted weight loss. Beyond individual DPC, she partners with Care Plus Direct, a third-party administrator offering employer groups full-spectrum insurance with zero deductibles for in-network care, specialists, surgeries, and hospitalizations. A family of four saves over $6,000 annually compared to marketplace plans. Starting January 1, 2026, HSA contributions can cover DPC fees directly. For B2B operators, employers, and healthcare-fatigued individuals, this model addresses the warehouse mentality plaguing traditional medicine while remaining genuinely affordable and scalable through planned expansion to Western Dutchess and recruitment of additional nurse practitioners.
Individual membership costs under $80/month (less than a cell phone bill) with unlimited visits, no copays, no wait times exceeding five minutes, direct provider access via text, and access to an in-office pharmacy with discounted generic medications included in the membership fee.
Starting January 1, 2026, HSA funds can be used to cover DPC membership fees up to $150 annually, which Your Wellness Path fees fall well below, providing significant tax-advantaged savings.
For individuals, Care Plus Direct costs around $500/month versus $760 on the marketplace (saving ~$250/month), and for families it costs approximately $1,500/month versus $2,000+ on the marketplace (saving over $6,000 annually), with zero deductibles for specialists and hospitalizations when using in-network providers.
Your Wellness Path maintains a capped patient panel of 300 (versus 3,000-4,000 in traditional practices), allowing same-day or next-day sick visits, appointments within a week for non-urgent issues, and personalized consultation time of 20-60 minutes instead of the typical five-minute visits.
Amy Bryson stocks suture material and can perform wound closures in-office for patients, who can text her directly for urgent needs; follow-up removal is scheduled in-office, avoiding unnecessary emergency room visits.
Our reviewer’s read on each dimension, with quotes from the episode.
The episode delivers some concrete operational insights (sub-5-minute wait times, 300-patient panel caps, functional medicine approach, HSA coverage starting Jan 2026) but is heavily padded with soft introductions, repetitive affirmations, and general philosophy about 'humanizing healthcare' that operators already understand. The specific business model details (direct primary care, flat fees ~$80/month) are explained once and then largely restated rather than deepened.
I keep my panel no more than 300 patients. So this way I can provide that personal care to everybody.
I don't have much of a waiting room because I don't let my patients wait more than five minutes.
Direct Primary Care is an established healthcare model with known operators and frameworks; this episode presents no contrarian positioning or first-principles rethinking. The functional medicine angle and HSA regulatory change are timely but not novel thinking. The guest recycles standard DPC talking points (cutting insurance bureaucracy, time with patients, affordability) without fresh strategic or operational angles.
we are redefining healthcare through direct primary care. Um, so patients pay a flat monthly fee for unlimited access.
we like to take a look at our patient and actually take the time to explain to a patient what's going on
Amy Bryson is a relevant practitioner (NP, business owner, operating a DPC practice) with real healthcare credentials and direct experience building the model she discusses. However, she is early-stage (practice appears nascent, single location, 300-patient cap) and lacks the seniority of a multi-location operator, established track record, or venture-backed scaling experience. Her experience is legitimate but modest in scope.
I graduated from um, NP School at Mount St. Mary. So locally, um, in 2019
I have an exciting thing that I have a partnership with another, uh, company
The episode includes concrete numbers on pricing (~$80/month individual, family discounts), wait times (5 minutes max), patient panel size (300 max vs. 3,000-4,000 traditional), savings comparisons ($250/year individual, $6,000+ family), and HSA coverage ($150 limit starting Jan 1, 2026). However, the marketplace comparison data (September figures) lacks context about the TPA partner's actual performance, no real patient outcomes are cited, and expansion timelines remain vague ('my goals would be').
for an individual, around $80 or less, especially if you're part of a larger group
I have a provider will have 3,000, 4,000 patients. I keep my panel no more than 300 patients
The host asks broad, softball questions with minimal follow-up depth or pushback. Questions like 'Why are we here?' and 'Is there anything else you want to cover?' are open-ended but lack specificity. The host does ask about expansion and patient experience, but rarely probes on unit economics, competitive positioning, customer acquisition cost, churn risk, or regulatory headwinds. There's cheerleading ('I love it') instead of tension or challenge.
Amy, quick question. I didn't want to mess this up, so I'm just going to ask you where are you actually located
Anything else that you want to go over? Why you have the audience.
Computed from the transcript - who did the talking, and the words that came up most.
New here from LinkedIn and thinking about your own business, not just healthcare? See what your company is worth to a buyer with the free Exit Readiness Scorecard: edweeksjr.com/scorecard Healthcare in the U.S. has normalized five-minute visits, packed waiting rooms, and premiums that punish families and small businesses. In this Weeks Weekly episode, Ed sits down with nurse practitioner and founder of Your Wellness Path, Amy Bryson , who is rebuilding primary care in Dutchess County with a Direct Primary Care (DPC) model that puts patients first.
Transcribed and scored by The B2B Podcast Index.
Speaker A: We are good. Okay. Hey, Everybody. Ed Weeds Jr. Welcome back to another episode of the Week's Weekly. And I'm super excited this week and you should be too, because you're not just going to hear from me this week bringing a guest on who's doing some really cool, dynamic things in the Hudson Valley. Uh, as you see, she's here with me now. Amy Bryson. She's a nurse practitioner and she's the owner of your wellness path. Amy, welcome. Thank you so much.
Speaker B: Thank you for having me.
Speaker A: For sure. Amy, quick question. I didn't want to mess this up, so I'm just going to ask you where are you actually located in Dutchess County?
Speaker B: I am in Dover Plains, New York.
Speaker A: Dover Plains, for all you that do know, you know that's eastern, but if you don't. Now, uh, you do know it's eastern Dutchess County. Beautiful area. Uh, and I'm excited to talk about what you have going on out there, Amy. So without further ado, let's, let's just dive right into it. Why are we here? Why are we having this conversation? We've had several that weren't on our podcast, but, uh, what do you have going on out there, Amy?
Speaker B: Yeah, so, um, at, ah, your wellness path here we are redefining healthcare through direct primary care. Um, so patients pay a flat monthly fee for unlimited access. Um, no co pays. No, um, longer. Um, um, they had get more personal patient visits. There's no phone trees. They get direct access to me. We're cutting out the middleman. We're cutting out, um, uh, we're cutting out the insurance bureaucracy where you're waiting in the waiting room for hours because you're being piled in to get in to see your provider. Um, you're not waiting all that time in the waiting room for a five minute visit. You get to sit down with your provider and actually have conversations with. When you bring up an additional issue, you're not being told, oh, you have to go wait and reschedule to come and see me, and then that rescheduling is six months out. You get to see me right then and there, talk about all of your issues, um, and it's affordable and accessible to the everyday person. Um, and then additionally, I have an exciting thing that I have a partnership with another, uh, company, um, and we're helping small businesses and groups, um, and members of organizations have affordable full spectrum health care and health insurance, um, at a fraction of the marketplace, uh, costs. So saving up to 20 to 40% and sometimes even more on their Health insurance. So overall, bringing humanity back to healthcare,
Speaker A: it's amazing because as you were talking, I'm like, man, this sounds super expensive, but we're actually saying we're super affordable. Uh, 20 to 40% is a massive savings. But I think most importantly, personalized.
Speaker B: Yes.
Speaker A: Good quality health. I don't want to use the term because I don't use it. But obviously we're, we're definitely bringing back like that, that personalized health care, which so many are m. If anyone has been in any of the situations that are in Dutchess county, uh, or beyond, uh, it's much more a warehouse mentality. And that's. That's painful sometimes. So thank you. I think this is just one of the most amazing things that's happening and I hope this goes, uh, and gets a lot bigger and catches on for sure. Talk to me a little bit about. I don't want to get into pricing because I think if somebody's generally interested in this, uh, they should reach out because there's not one price that could literally be for everybody. I think it. You'll be. Give me a range. How's that? That's probably more appropriate.
Speaker B: Yeah. Um, so, well, for, for an individual, um, it's. Well, it's less than your. Less than a cost of your cell phone bill, let's put it that way. Um, so definitely less than the cost of your cell phone bill. And you're getting all of this personalized, uh, care. And additionally we have a pharmacy that we work with, so a lot of your generic medications are included. So, so somebody who is already on multiple medications just joining, you're going to be saving lots of money on that. Um, so arrange, uh, for an individual, around $80 or less, especially if you're part of a larger group. Um, and then for like a family and multiple, multiple people, um, in that family group, you start having the, again, the discounts when you have multiple people joining within that family.
Speaker A: It's amazing. So I, I want to bring up an incident that just happened recently in my family and I just, just so people have an understanding, right? So I have a couple of older kids. Uh, my daughter sliced her hand open, right? So she took hours to get. And we had to go first we were going to go to the urgent care. I shouldn't say we, because my wife did it. Uh, they were going to go to the urgent care. Then they ended up in the, the actual er and it took, I think, five hours before she got two stitches. Is that something in your scenario that we can avoid? Most of that.
Speaker B: Yep, absolutely. I have stitches, suture material, everything right here in the office. So somebody, ah, one of my patients who's already with me or has been with me, they could just shoot me a text message and um, I mean, you know, Saturday night I might not be here, but if I'm here and I'm available, you just shoot me a text message and I am able to pop those sutures in for you, no problem. And then you schedule a follow up with me and um, I can take those out and you know. Yeah, that's not a problem. Absolutely.
Speaker A: That, that right there alone to me is like. That makes it worth it. Yeah. Obviously you talked about the, the pharmacy, uh, benefit, which again can be humongous. And all these pieces that come together, it's like my question to you is, why do you think more people aren't doing this? Is it new new or is it just they're kind of in this? I'm not knocking any other healthcare. Just looking at it from, from your perspective of why isn't this something that is, or is it something now that may actually start to, to gain more roots and traction and be more available?
Speaker B: Yeah, I think, um, not a lot of people know about it being out there. Um, it's growing. Um, in the Hudson Valley area there's maybe only three other direct primary cares, and that is within the whole Hudson Valley area. Um, and we keep our panels on the small side, so that way we can provide the care that we need to. So in a traditional primary care office, like the big names, a provider will have 3,000, 4,000 patients. I keep my panel no more than 300 patients. So this way I can provide that personal care to everybody. Um, and so, you know, and so if there's only, you know, four or so primary care, direct primary cares in the area, you know, we're not able to, you know, take care of all that, uh, of everybody in the Hudson Valley. But I also think that there's not that many. It's not very well aware. Um, so just getting the awareness out to everybody. And also people think it's a concierge medicine, so something that's only affordable to the upper, upper class. And so, so I don't think people realize that it's affordable to the general
Speaker A: public, which is awesome. Thank God. Yeah, definitely need that. Especially what we just witnessed is what's going on. Uh, you know, I guess we passed something now, so the government is back functioning. But that's a band aid until the 30th.
Speaker B: Right?
Speaker A: There are some cool you have some other updates that are coming in the new year, correct?
Speaker B: Yes.
Speaker A: Yeah, the gun on that, I don't know. We don't have to cover it, but I thought it was something that, that would be, uh, beneficial for people to know.
Speaker B: Yes, yes. So, um, if you have, um, an hsa, um, starting in the new year, the hsa, um, can cover DPC fees. So the government wasn't really covering it. In the past, there was a lot of like, is it covered, is it not covered? But starting January 1, 2026, DPC fees will be covered, um, under your HSA, um, up to $150. And we are well below that at your wellness path.
Speaker A: So that's just, I mean, what an amazing. Yeah, I think you're gonna probably get to your capacity pretty quick. A question for you. Like, people are obviously going to watch us consume this, hear this. What is like, idea. Is there anything like, are you, I know that you have a, Is it a small business focus? Is it individual? Like, what is your focus, like? Uh, just curious of what that is for your ideal, uh, patient profile. How's that?
Speaker B: Yeah, because I do a lot of functional based medicine and I think that that's kind of where we go with direct primary care because we don't like to just throw medicine at patients and give them the, you know, give them the boot. Like, you know, we like to take a look at our patient and actually take the time to explain to a patient what's, what's going on. Look at your labs. Hey, what else is going on? Hey, you have high blood pressure. Well, you know, do you have obstructive sleep apnea? Do you have a problem with your kidneys? Do you have, you know, what else is going on? We tend to do more of that deep dive to work with you. You know, are, uh, you overweight? Can we work with that? What, you know, are these other things that we can work with, with the patient. We're not just throwing pills. Yeah.
Speaker A: Yes.
Speaker B: We might have to treat you with medication, but then we're also working with you on all these other issues because we have that time to sit there and educate you, work with you, to go build a comprehensive plan. Um, so having that training, working with these patients, I mean, ideally that's every patient and that every patient can really, truly benefit from that. Um, a lot of the patients that tend to gravitate towards that is the metal, the middle aged woman or, you know, the 30s to 50 year old woman. Because I do also tend to have a lot of, um, hormone Replacement therapy that I do here, which I include in my primary care. Um, I, you know, I do a lot of hormone replacement therapy for men and women, um, medical assisted weight loss for men and women. Um, you know, I treat and I do a lot of autoimmune therapy. Um, and um, for patients who have autoimmune therapy issues, autoimmune issues, I help to balance that and work with them on that. Because these are all chronic issues that a lot of times can or could have been worked on. Working on their primary issues. Diet, exercise, nutrition, environmental factors. So uh, if I can help support them on that, they can start feeling better.
Speaker A: Awesome. Yes. Uh, other questions I get, I'm thinking here, uh, on the fly a little bit. You, outside of 300 doesn't seem like, hopefully it doesn't seem like too, too much. Is there, is there expansions, plans, is there needs for other healthcare providers who may be interested? Are there other pieces to this equation? I'm just thinking for, you know, I have a lot of medical contacts as you know, uh, I'm sure somebody will hear this or be interested in this. Are there plans for expansion beyond just your Dover Plains location?
Speaker B: Yes, absolutely. So my goals for expansion, um, yes, um, especially so one thing with like employer groups, like let's say we work with employer groups who want to sign on with this third party administrator who gets this lower cost insurance, um, and they you know, happen to be in the Poughkeepsie area or you know, on Western Dutchess. And I happen to have a large, a lot of people out there. Um, my goals would be to have another location on Western Dutchess too because that is a larger populated area, of course. And then yes, having another, having other nurse practitioners, um, service that area additionally, um, in, in the meantime or in addition, um, employer groups, um, any employer groups that sign on, um, monthly and, or quarterly or quarterly, um, on site health services. So like health, um, wellness days. So me or whoever happens to be servicing that employer group, um, would be going on site to that employer day to go and do employer wellness days, um, blood pressure checks, uh, cholesterol checks, glucose checks, um, for their employers. So this also helps to support the employer in showing that they care about their employees. Um, it's just part of what a lot of DPCs do, um, for their employer groups that sign on. So, um, and so even if I'm still in the Dover Plains area, I'm still able to service a job, an employer group that is in Poughkeepsie until I'm actually in a Poughkeepsie location.
Speaker A: Gotcha.
Speaker B: Cool.
Speaker A: Love it. Question, how does somebody reach you? Is it email, website? What's the best, most convenient way on any if looking for a new healthcare provider? Uh, looking maybe to learn more about uh, future np, future locations, anything like that. What's the easiest way to get you?
Speaker B: Yes, um, email. Um, Amy. Amyourwellnesspath.m life y o u R W E L L N E S S L I wait P A T H dot Life L I F E um, or you can um, call me uh, 845-842-1324.
Speaker A: How many times have providers given their phone number on it? I don't know. I will let you know that I will also include anybody who's listening and or watching. All that contact information will be readily available in the show notes and, or in the description. Uh, is there anything else that you want to cover in today's episode? I just didn't want to wait to the end to give people a way to get you in case people are up and just want to talk to you. Now they know how to get you.
Speaker B: Yeah.
Speaker A: Anything else that you want to go over? Why you have the audience.
Speaker B: Yeah, let's see. Um, I'm really excited about the, this uh, third party administrator I will say because of how, how much of an affordability it is. Because when I was doing a cost comparison and the cost comparison I was doing was in September before the rate increases. So the cost comparison for the um, average market, average average family coverage was about $2,000 with the Care Plus Direct with the T with DPC. So this is like not. So my fees are rolled into their program. So like you're not paying me separately. They, they put it all together was about fifteen hundred dollars for the whole family. Um, and then for an individual on the marketplace was about um, 760 and then for an individual was about 500. So you're saving for an individual about $250. And then for a family you're saving over $6,000 a year.
Speaker A: So which is amazing. And you can just have that if your employee offers hsa, you can just have that put in there and in the new year.
Speaker B: Well yeah, but that's, that's. Yeah, this one was just for uh, insurance coverage and you don't even need to do the HSA with that insurance coverage. Yeah, and everything is on there. And they have, also with that is they don't have any deductible for any of their specialists. They don't have any deductible for Surgeries for hospital hospitalizations. They. If you're using their care partner. Now, if you want to go outside of their care partner, there is a low deductible, but it's a lot lower than anything that's been available in the Marketplace. It's like $3,000 versus like $6,000. So I'm like, oh, more people need to jump on that. Like, can I sign up? I can't.
Speaker A: I mean, that is. I didn't even think about the other aspects of that.
Speaker B: Yeah. Crazy.
Speaker A: No deductible. If it's inside of the group, that's.
Speaker B: Yeah.
Speaker A: Wow. Affordable. And you're getting that next level when needed. That's.
Speaker B: Yeah, that's like for labs, for their pharmacy. Well, I think their pharmacy is a little bit different, but I have a pharmacy built in too, so they have a pharmacy. I have a pharmacy, like labs, imaging, everything. So, so it's, it's a great deal. And I'm like, I want to sign up. Oh.
Speaker A: Uh, so recently we're coming with a better model. Now let's talk about the patient experience inside of your actual office.
Speaker B: Yeah.
Speaker A: Where, you know, everyone now is accustomed to a 9 o' clock in the morning, uh, appointment where you kind of get there at quarter to nine and by the time you're seeing, sometimes it's 10:15. What does that look like from a patient experience?
Speaker B: I don't have much of a waiting room because I don't let my patients wait more than five minutes. That's it. Um, and that's whether your appointments at 9 o' clock in the morning or 2 o' clock in the afternoon. Um, because A, I schedule my patients appropriately. And you can. Because I can. Yes. I have full control of my, uh, appointments and B, um, I give the time for my patients how they, how they much time they actually need. Um, so if I know my patient is coming in for like, you know, quick patient, like, you know, I'll have that discussion also, like, oh, are you coming in just for this? Great. You know, how much time do you think you need? Okay, we'll book it for that. Or, you know, if I know that they're going to come in and we're going to have like a lengthy discussion, then I know I'm going to have to book it for a longer time. I have the control over my patient schedule. Um, and I'm going to give the time to my patient for what they want to have that time for. Um, and I'm, you know, I'm not booking out months in advance like Again, same and next day visit for a sick visit, within a week for a non sick visit. So that's. Yeah.
Speaker A: Um, I don't know what else to say. I mean to me it's like this, this is what's missing. This is what people need to experience and, and hopefully lots of people can hear this and reach out because this is what's missing. Uh, let's, let's, let's be very honest. Before, where did you, what made you come into this model of, uh, you know, past experience?
Speaker B: Oh, yes, yes, yes. So that's probably a really good story as to why that, why I'm here. Um, I, so I've been, I was so the, the classic nurse practitioner. You know, you are a nurse first for, you know, you work as a nurse for a while. I, um, graduated nursing school in 2006. So I've been in the healthcare field for quite a while. Um, and so did that in a lot of different fields. ICU or. I've seen it all. Seen senior insides and outsides and in all different stages, um, pediatrics to geriatrics. I've been it all, I've been in it all. Um, um, and then I, um, graduated from um, NP School at Mount St. Mary. So locally, um, in 2019. Right. Um, before the pandemic, um, and then pandemic world, you know. So you're. I actually worked at the Javits center for a little while, Covid, uh, there. And I saw a lot of the scared looks on people's faces and they just wanted to know. A lot of them just had questions and wanted answers and education and that was where primary care, where I saw the need for primary care. Um, after things kind of settled a little bit, my first job outside of COVID was in primary care. Um, and it was an fqhc, um, which is federally qualified health center. And that's basically a health clinic. Um, it was a great experience, um, as far as for primary care, but it is a in and out. You have to, you have five minutes with patients, come on, like, got to move. But they need the most, you need to give the most education. That's where you have to give the education to prevent these diseases. And unfortunately you're not given the time. Um, and it was heartbreaking for me because you burn out there because, you know, I wanted to give that education to patients. Um, and so then I moved on to an integrative medicine office, um, where I thought I was going to be able to give more time to my patients. Um, and you know, I was More supported by one of the doctors than the other doctor told me I spent more time, too much time with my Medicaid patients. And I said, are you kidding me? Okay, goodbye. So here's my resignation, and I left and I started your wellness path because I was not going to discriminate between one patient's insurance and another patient's insurance. Um, and so here I am.
Speaker A: I love it, because it's not the patient. It's. It's. It is the patient. It's not the covers they have. Right, right. The. The hope is just listening to you. Better patient outcomes right then is getting provided today in the current healthcare system that unfortunately, we all have to experience, but now we don't. So I. I love your backstory. I think it makes a ton of sense. And interestingly enough, for some reason, I went to the Javit center to get jab a place to do J and J. And I only wanted to do one dose. Yeah. So it's just funny to be like, oh, wow, Javits.
Speaker B: Yeah, I was there. I was there before they were doing the vaccines. I was there when it was the. Like, the hospital overflow. Yeah, that was. That was interesting. Yeah.
Speaker A: Take much scarier time than people come from.
Speaker B: Um, but it was. It was all very interesting experience. You know, it's all good learning experiences. Every. Every one of them are great learning experiences. And one of my goals, you know, part of it, even with your wellness path, is to start giving back to the community with education also, you know, because at the end of the day, primary care is about education, so. And that's goals. I have big, lofty goals here that
Speaker A: benefits your patients, that benefits the Hudson Valley, Dutchess county, and wherever this can go. So I encourage anyone who's a, uh, little fed up. Maybe not anyone. You might get really overwhelmed, Amy. But I guess at this point, hey, whatever it takes. Like, uh, I definitely encourage you to. To reach out to Amy, because I've had a number of conversations. I was on just this podcast. Yeah, she's real. Uh, she has the experience and, you know, she probably. Probably going to be a lot better than some of the things you're experiencing today. And again, I'm not knocking. I was in big Pharma before. I dealt with a lot of doctors. They're probably all going to send me nasty text messages. I think there's some NPs in this world that may see, uh, this from a different perspective and inquire about, hey, how can we be part of this? Because I have a daughter who's a nurse and another one who is in nursing school right now. And I know that they're already getting frustrated, uh, in a model of it's this way when they're like, no, I took an oath that is about the patient.
Speaker B: Yes.
Speaker A: So, uh, and I know doctors do, too, but, you know, unfortunately, business happens, too. Yeah. So, all that being said, Amy, is there anything else that you'd like to. To cover. Share? Did we miss anything?
Speaker B: Um, no, I think. I think we're good. Yeah. Thank you so much.
Speaker A: Yeah, thank you. I'm so excited to put this into the world and, and see what comes of it. The one thing I've asked you, I'm going to ask you and hold you accountable now in the. The. The public realm is definitely want to do a followup, uh, podcast with you, because I think, uh, we're going to talk about some of the growth and some of the things that have happened. Um, this is taken place in the new year of 2026, so we'll look forward to that. Amy.
Speaker B: Sounds good. Yeah, I'm excited.
Speaker A: Thank you so much. Have a great day.
Speaker B: Thank you. You too.
Speaker A: Yep. Uh, bye now.
Speaker B: Bye.
Speaker A: Okay.
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