We Grow Together Podcast · 2025-04-23 · 18 min
As someone who reads 75+ books a year and has written a few of her own, Laura DiFrancesco is well versed in the literary world. However, in today’s episode, Laura shares one of her favorite books, Building a StoryBrand by Donald Miller, and the insight she has gained from it. She shares her favorite lessons from the book, including how to define your unique story, how to implement storytelling into marketing, and how to align your brand with your values. Laura emphasizes the importance of making your brand authentic, as well as being sympathetic to the viewer who is engaging with the brand. Laura has shared her learned wisdom from this book with the marketing teams of her businesses, and is happy to continue to share ways in which you can apply these lessons to your own brand. Have you read Building a StoryBrand? What was your favorite part? Let us know in the comments below!
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