S1 Ep198: Unlocking Your Entrepreneurial Brilliance: A Blueprint for Purpose-Driven Success

Speaker A: Facing challenges and overcoming setbacks is part of doing business. Whether you have the expertise to survive them or not could mean the difference between success or failure. Welcome to we are Women. Featuring revealing conversations that provide invaluable insights into the success secrets of female masterminds. A must listen for every entrepreneurial woman. Now, here's your host, Janine Vosper.

Speaker B: Hi, it's Janine Bosper. And welcome to this episode of the We Are, uh, Women podcast. I have with me Katrina Hansens Carlson and she is the author of, um, Set to Win Purpose Driven Global entrepreneur, consultant and speaker, uh, empowering entrepreneurs to find their driving purpose and reinvent themselves with ultimate success with the Globality unique entrepreneurial blueprint consultation based on neuroscience. And that neuroscience. She is an expert in neuroscience for success and that's transformed lives of entrepreneurs around the world. It's pretty cool stuff. Wait till we get into it. I had a conversation with Katarina the other other evening and I found it so fascinating I thought she's definitely got to be on the podcast. With her proven approach, she helps individuals, um, uncover their authentic identity, driving purpose and compelling vision in just one day. Katarina's passion lies in unlocking the science behind success, helping high achieving high achievers break through limiting beliefs and step fully into their God given potential. This conversation, I'm looking forward to. Welcome, Katarina.

Speaker C: Thank you so much, Janine. My pleasure to be here.

Speaker B: Uh, there's so much to unpack within that.

Speaker C: Yeah.

Speaker B: And people have heard of neuroscience and then. But, um, I don't think a lot of people really understand what it is. Now I have got an expert with me, so you're going to help us make a little bit clearer for everybody.

Speaker C: Okay, well, that's a great question, Janine. And if we understand neuroscience, if we understand how our mind works, not so much, uh, our brain, then we have much more control over our lives. Now, does the brain actually think? No, it doesn't. Our mind thinks and uses our brain to think. We need to be very careful of our thoughts because our thoughts, as we know, create reality. So once we master our thoughts, we master our lives. And what we need to know is the reptilian brain at the back of our heads. You can put your hand right here, just above your spine is the center of your sabotage strategy. Now what does that mean? It wants to keep you safe and small. It doesn't want you to leave your comfort zone. So as an entrepreneur, uh, as a successful businesswoman, it does not work. So you need to listen to your inner saboteur. But don't follow its advice.

Speaker B: Now that's interesting. Listen to it. Meaning that you do need to pay attention, that there is there and that you're hearing certain things. But then how do you then identify that as a sabotaging voice as opposed to the voice that's going to lead you in the direction of success?

Speaker C: Great question, Colleen. Thank you. The inner saboteur, your reptilian mind. The inner saboteur will always be fear based. So if it's a fearful, a fearful sound, then ignore it because it wants to keep you safe and smile. But if it's a quiet, loving voice within you that says, yes, you can do this, listen to that. The inner saboteur, uh, doesn't want us to take risks. Now, calculated risks are absolutely essential in business. I'm sure you would agree with me, Colleen. We have to take certain risks and we have to leave our comfort zone. We can't stay in our comfort zone and be successful. It doesn't work. We have to leave it and challenge ourselves and keep challenging ourselves until we. Well, ad finitum. Um, really. Because then we grow. We grow with our business. We grow with life. And that's. That's essentially what life is about. It's about growing, becoming who you've always wanted to be. So.

Speaker B: And who you meant to be too, Katerina. Not just who you wanted to be. Not just who you wanted to be, but who you're meant to be.

Speaker C: How, uh, you're meant to be. Absolutely right from the get go, we have to. It's almost like we have a unique brilliance within us that wants to be expressed. And we cannot truly thrive until this inner brilliance is expressed. When we do, then we're giving back to the world and we can thrive.

Speaker B: Now that there's a whole lot again there to unpack with different ideas.

Speaker C: Step.

Speaker B: Let's step back a little bit, M. Because both you and I have have a fair bit of years of experience behind us.

Speaker C: Yes.

Speaker B: What?

Speaker C: What?

Speaker B: Why is this something that you work on now? You know, who is Katarina and where have you been to get to here? Yeah.

Speaker C: Another great question. Um, well, let's. I'll tell you a little bit about my story. I was married to my soulmate. I actually found my SoulMate. We had two beautiful children. We lived in the suburbs of Stockholm. But I felt lonely and I felt lost. And I'm sure a lot of women can relate to this. They think when I find, you know, my guy, my partner, when I have my children, I'm going to be happy. And then they feel empty and lost. Isn't that amazing? You have, you know, wealth, two cars, two businesses. Everything looks hunky dory from the outside, but inside, you may feel lonely in the middle of your family and you may feel lost. Now, I felt that. And eventually I just kept listening to that. That voice inside me that says, keep searching, keep going. You know, trust me, just keep going. So I actually searched for my core values. I didn't know I was searching for my core values. But when I found them, when I found them, truth, greatness and vision, my whole life changed. My whole life changed. I thought, I need to find my truth. What is Catarina's truth? What is my greatness? Now, that may sound very, ah, um, well, huh, what shall I say? Um, arrogant. It may sound arrogant, but we all have this brilliance in us, and we need to give it to the world. So when you find your greatness, your brilliance, give it to the world.

Speaker B: The world needs that too, Katerina. There's so many people that go to their grave with their greatness still inside them.

Speaker C: Absolutely. And, uh, it's scary.

Speaker B: It's really scary listening to it.

Speaker C: It's scary because people are generally lost through our educational system. We start off, according to NASA research, 98 of 1600 children in the United States were demonstrating creative genius up to the age of six. By the time they're in their teens, it's down to 12. By the time these same children became adults, it was down to only 2% were demonstrating creative genius. And we have this creative genius within us, and we can find it. There is a way.

Speaker B: So what did you do about it?

Speaker C: Well, I found my truth. Who is Katarina? As an entrepreneur, who am I spiritually? And then I found what is my gift. And my gift is to find other, uh, people's truth, greatness and vision. Because once you do, you could thrive. Right. But you also were circling back to the inner saboteur again. We also have to find out what is my saboteur doing, you know, what is its strategy and how can I define it and reinvent it? Because we need to do that because most small businesses fail in the first five years. And for me, it's self sabotage.

Speaker B: So did you stay in the, uh, marriage and just work through it?

Speaker C: No, my husband married nanny.

Speaker B: That sounds like a, uh, cliche. Does it?

Speaker C: Yeah, it was definitely a cliche.

Speaker B: I'm m sorry. I know it's a long time ago, so I didn't mean to laugh.

Speaker C: I mean, I'm not sad about it because it freed me up I mean, my. My former spouse wanted a younger. A younger woman. That perhaps secret control, better. And he got. He got up. He's still married to her. Um, and good luck to them, you know, because I got to be free. Yeah. And discover who I was.

Speaker B: Would you have made the decision if that hadn't happened, do you think?

Speaker C: Would I. Would. I blame it.

Speaker B: I know when we talked the other night, you said you went to the States and did some study, which I'd love you to expand on. But, uh, if he hadn't have chosen to do what he did, do you think you would have set yourself free?

Speaker C: Yes. Oh, yes. In whatever situation I was in, I was soul driven. I had. I had no other choice but listen to my spirit, to my soul. And that made perfect sense in the end. When you look back, if you're soul and spirit driven, everything makes sense. Everything. You go through the most difficult things, the most wonderful things. Everything starts to make sense when you're spiritually and soul aligned.

Speaker B: That's not something that most people can just go, go, okay, I'm going to be soul and spirit aligned. How did you reach that awareness, that point?

Speaker C: M. That's a very complex question. I mean, when I was a child, you could say I was. I knew that spirituality. I knew that my relationship with God was paramount. I just knew it at 5 years old. I used to sing hymns sitting in bed. I used to read my Bible. I don't read my Bible anymore. But, uh, but I was already very, very connected with God because my life with my family didn't actually make much sense.

Speaker B: Okay?

Speaker C: But God made sense to me. So for people who are agnostic or atheist, if they connect with nature, nature is spiritual. And when they connect with nature, they connect with God, even if they don't believe in a God. So you. You. You write, Colleen, you can't just say, well, now I'm going to be spiritually soul driven. I'm going to be like Katarina. No, no, you can just decide like that. It's. Is your soul and spirit ready for the real journey? For the journey that is going to help you grow towards becoming everything you can be to becoming a leader.

Speaker B: And you, when we spoke the other night, you mentioned about doing some training or awareness or just being part of an environment, a space. When you were in the U.S.

Speaker C: yes, I studied with a spiritual master for seven years. There were 1,000 of us sitting on the floor listening to the most brilliant teacher, uh, in the world, who taught us about neuroscience. He taught us about the brain. He taught us about reality. And then I thought, well, yes, but that's all well and good, but I have to make money. You know, I'm sure relate to that. A lot of people who are very spiritual need to start thinking, how can I make an income? So I studied with Bernie Dorman, Income Builders International, and, um, he taught me how to become an entrepreneur. And I love being an entrepreneur. I'm also a visionary. I didn't know I was a visionary, but I'm a visionary entrepreneur. And later on, uh, Colleen, we might give the viewers a. A gift of determining whether they're visionary, strategic, or marketing entrepreneurs. It's really important to know.

Speaker B: It is important. And it's Janine. Katerina, not Colleen.

Speaker C: Sorry, Janine.

Speaker B: I know we have busy lives and meet lots of people.

Speaker C: Yeah, I thought I'd grab that now, but a frosty Swedish morning. Yeah.

Speaker B: And I'm sitting here in Queensland with the. And this will go. I'm recording this in the middle of summer in Queensland. It will go live about July, which will be our winter, but it's certainly not like your Swedish winter. And I've got the air conditioning on here because it's a very hot, muggy day, and there's some storms coming through shortly as well. I love being able to do this and meet with people from the other side of the world and have these conversations, because there's so much brilliance and information that women have around the world that this is what we're talking about. It needs to be shared. It needs to go out to the world. And sometimes when people are listening to something, they will. Someone will resonate with them. And it's just that little stone that drops in the water and creates the ripples, and you don't know where those ripples go. This is one of the reasons I love doing the We Are Women podcast and have done it for 10 years, is because of, uh, exactly that reason. The joy I get and the. The learnings and the experiences and the openings from having conversations with people like yourself. But it's also knowing that this. That ripple effect is. Is reaching out to other people, and it's just wonderful. So, yes, you're in Sweden. You do not have a Swedish accent, by the way.

Speaker C: No, I was actually born in the uk, so I. I'm Scots and Belgian. My. I was born in Scotland, uh, was Scots. My mother was Belgian. And then we lived in Cambridge and in London, and. And then I married a Swede. So my. My. My family is here.

Speaker B: It's very European, that, isn't it? You know, there's struggles into marrying country.

Speaker C: Yeah, Because. Because our countries are about, you know, the size of an American state, you know, so.

Speaker B: Yes.

Speaker C: So, yeah, we have lots of different languages, lots of different cultures, in a way, but we're all European. Yeah.

Speaker B: Yes. Whereas we are. Australia is a long way from anywhere. So we may marry a New Zealander, but that's about as far as most people go. Um, it's not the rule, but it tends to be what happens. Ah, now you touched a bit on the visionary and the other points which we'll go into, because I know that you have got something as an offer and I'll put that offer, uh, into the socials now so when we talk about it, people will be able to access it from when I'm recording this and not from when it goes live.

Speaker C: Right.

Speaker B: I found this a really interesting conversation and I. Since we chatted the other night and you brought up this point, I've been observing other people to see where they fit. So can you explain about, uh, the three different styles?

Speaker C: Uh, do you mean visionary, strategic or organization or, uh, marketing? Entrepreneurship. Okay, absolutely. So when I discovered this, Janine, I realized how important it is not only in business but in actual relationships. So, for example, Janine, I think you're a strategist and you may well be married to a visionary who doesn't know he's a visionary. Right?

Speaker B: Uh, I don't think he knows he is, but I think that's probably.

Speaker C: Visionaries often, um, don't realize that they're visionaries. I'm a visionary. We often feel very lost, like lost in school, because we have a different way of thinking. We, we are highly creative. And the educational system is not creative. It's not created to bring out your creative genius. So if you're a visionary, you love new things, you love ideas, you love to create something for the world, for the future. Uh, you may come up with so many different ideas that you exasperate everybody around you because you don't pick just one idea. And visionaries need to pick just one idea. Like my idea for the entrepreneurial Blueprint Consultation and training. I've been doing this for 20 years and I will do it for the rest of my life in. But I will diversify, I will use it as a training, as a consultation in schools, etc. Etc. So a visionary is an idea person. And, uh, we don't usually like to strategize much, and we don't. We're normally very afraid of selling and marketing, but we need to listen to our Ideas and take them seriously. So if you think you're a visionary, you probably are.

Speaker B: Now my youngest son is definitely a visionary.

Speaker C: There you go, there you go.

Speaker B: And you can also has adhd. So trying to keep him on track to do anything is. He's, he's 30. 30, 40. And he. Yeah, it's just trying to keep him on, um, track is.

Speaker C: It's.

Speaker B: His conversations are all over the place. But yes, he's, he comes up with some really unique ideas on things that just seem to make a lot of sense when you look at them from a different perspective.

Speaker C: No, no, exactly. Because you're a strategist. He's a visionary. He thinks everybody understands him and he can't understand why people don't understand him. Mhm. Right. And, and he gets frustrated with that. Right. Because he thinks, well, you know, I understand it. Why don't you understand it? Right. Um, okay, so yeah, yeah, so, so the visionary is.

Speaker B: But like we said, my husband's a visionary, but probably doesn't know it. What does that mean?

Speaker C: Well, he hasn't understood that he has an amazing skill within him. To have a visionary, uh, to be a visionary means that you have ideas for mankind, for the future, for yourself. You're highly creative, you're thinking of solutions the whole time. Right. So your husband may not share it with you. And um, it's a tricky situation when the wife's a, uh, strategist like you are and your husband is a visionary. The strategist usually doesn't have a lot of respect for, um, um, may not be your case at all. Uh, but as strategists, we get very frustrated with revisionaries. It's like, well, pick one idea and communicate it with me so I can understand it and pick one idea and then strategize it. Okay, so with a. If you back his ideas and you help and you listen to him and you help him actually communicate his ideas in a very simple way. Because visionaries, you know, I know, uh, I know.

Speaker B: With my youngest son, it's so obvious. Yeah. He can't communicate the ideas. I, I don't know. I still don't know about my husband comparing the two of those. He's just. Yes. Anyway, it's not about us.

Speaker C: All right? So if you're a strategist and we all need strategies because it's not enough to have a vision, it's not enough to have an idea. If you're going to run a business, you need systems, you need strategies. I ah, used to call this an organizationer, uh, Entrepreneur. But most people said no, no, no, that's kind of boring. But a strategist? Oh, I don't know.

Speaker B: I'm organized. As I said, I'm recording this in December and it's going live in July the following year. So yeah, it's all good.

Speaker C: You've got your plan so that you can go abroad and you're free, right? Mhm. But without the strategy, you wouldn't be able to do that, right? Correct, correct. So we need systems, we need strategies. And why do we need that? We need to be able to sell. So we need to be able to either be a marketer ourselves or find a natural born marketer. Now how can you tell if you're a natural born marketer? You love to talk, you love people, you love to give, you're generous. Hopefully you're in integrity as a marketer and you sell what you believe in. If you do, you're going to be a very good marketer. So if you're this kind of person, it's not that you have a lot of ideas, it's just that, uh, when you get an idea from someone else and you believe in it and you want to market it, you probably will be very, very successful. But you need inspired by visionary and you need to still have the strategies.

Speaker B: Um, see the thing is, Katerina, I've been in sales for 30 years as well and very successful and very good at it. Because when we talk about this, well, I go, you know, I've got ideas coming up all the time. But I suppose the difference with is I actually follow through with most of them.

Speaker C: Yes, yes you do.

Speaker B: And the marketing and the sales, it's just easy. It's just, it just easy as well. And I like people, so that's where I'm going.

Speaker C: Oh, I'm sort of a bit of everything. So you know, I'm an organizer. Strategy is number one. You've got. But you're also very skilled in marketing. You're also very skilled in, in ideas, in, in visionary. You've got visionary and skills. So you've got everything together. This is wonderful. But you're a natural born strategist. If somebody said, okay, okay, Janine, we're going to do the marketing for you, we're going to do the visionary start for you. We just want you to strategize and create structures. Would you be happy with that?

Speaker B: No, not at all.

Speaker C: Oh, you want to do everything.

Speaker B: I want to do everything.

Speaker C: Wonderful. Okay. And not everybody's like you, Julie, because, um, I mean, very successful business People are very much like you. But if you're a visionary or you're a marketer, get a team, find out, you know, work with a visionary, work with a strategist, work with a marketer. If you've got all three, you are unstoppable.

Speaker B: And that's what I was going to bring up because that, that's what makes business successful, is having the right people. I'm working with a client at the moment that is a visionary on steroids. He's just got ideas and ideas and ideas and ideas. So he's hired me to help him put strategies in place.

Speaker C: Yes. And communicate Simply so a 7 year old can understand. I remember when I first came up with the Entrepreneurial Blueprint Consultation. I went to Income Builders International. I was so excited. I said, oh, whatever. I said. And people just moved on to the next person. And I said, well, uh, wait a minute. What, what? Can I get some feedback? He said, way above our heads. We don't understand a word you say. So I learned to say, I can find your entrepreneurial blueprint, your wow idea in four hours, guaranteed. I mean, nothing could be much clearer than that. And they said, well, okay, we're interested and that's it.

Speaker B: Getting it clear, getting the story clear. And I tend, I do tend to work with quite a lot of people who can't get that clear. The ideas are there, but they will take a thousand words to explain something that I can say in five. Exactly.

Speaker C: It's interesting.

Speaker B: Yeah, it's, it's certainly interesting. And I'm just looking at my photo, my face, it's getting darker and darker. The room, the lights are not on in the room. So for those that are watching this and not just listening to it, excuse me while I just disappear for a second and turn the light and otherwise I'm going to be sitting here in the complete dark in a moment. Because we're recording this in the evening for me and in the morning for Katarina.

Speaker C: Yes, that's right.

Speaker B: There we go.

Speaker C: That's better.

Speaker B: Yeah, we've got some light happening now. Makes a difference. Uh, I just find all of that fascinating and it's really helpful because you can identify people. But that's probably one of the reasons that some businesses don't, uh, succeed because there's all the great ideas. I, I call them the technicians. They come in with these great ideas and then, uh, they don't know the other components on how to, how to get that.

Speaker C: They don't know how to strategize. They don't Know how to market? Yeah. And if you can't market, you don't have a business. You know, you don't have any clients, you don't have the income.

Speaker B: But it would be the same with, with somebody that is just a strategist that can, they can go in and say, right, I've been doing that now I'll get in there and do this. But how do we make the business grow? They might, they'll probably be successful in business, but then without vision to take it further, then they're not going to probably have those opportunities. Is that sort of how that works?

Speaker C: Yeah. Without vision, a business stagnates. So you need to have a vision, a driving purpose that keeps you going, keeps you going and inspires you to new ideas. Mhm.

Speaker B: So in this era there's a lot happening in the world. There's a lot of, I mean I love that we're talking soul and spirit and business together. It has to happen. You can't, you can't have just business. You need to have the other components. And how you find, how a person finds it is because there's that some people might just call even intuition as opposed to what, what that means. Yeah, but the world is interesting at the moment and I mean there's gone through changes over, over time quite a lot. And I'm since probably 2020, feeling the energy of the world has shifted significantly. So sometimes it's just scary, isn't it?

Speaker C: Absolutely, it is scary. We do live in scary times because our uh, leaders are pretty scary. There's still war on our planet, which is, you know, for me it's for uh, Neanderthal, you know, we, somebody just decides, oh, my country isn't big enough, I need to take the next country. And they go to war and thousands, millions die. I mean war is such an archaic idea. It's crazy. But it's still going on m. On our planet.

Speaker B: And that level of is that. I know when 2020 occurred to someone who likes to be in control, I felt out of control. And is that uh, I'm just sort of trying to pick up it energetically because when we're in business we want to feel like we're in control of our lives and our uh, business. But when there's all this chaos happening around us, you know, we, you, you mentioned that you've got to step out of your comfort zone and you've got to keep going and putting on taking challenges. But when there's chaos happening around you, then it's even more difficult to do

Speaker C: that, yes, uh, this is, this is a very, very important question. And we need to be prepared because, you know, there are some scary premonitions going around and we need to stay calm because our families need to stay calm and we need to be prepared. In other words, when people say, you know, buy gold and silver. Yes, buy gold and silver because that may actually save you, save your house, save your family. When people say, well, you know, there's going to be a crisis in the future. Store food, Honestly, store food, store water, store gold and silver. Um, even if you have just a little, do something. And when you, when you start to be prepared and then you start to know that, okay, well, I can, I can feed my family for the next year or up to three years. I have enough, you know, gold or silver to be able to pay whatever I need to do. Because we don't know about, you know, financially. We don't know where the world is going and it doesn't look good at the moment. But instead of being in fear, go to go into action, make small moves. You know, I, for example, I order extra gluten, uh, free oats and honey because I know I could live on that for about three years and my family could too. So I store that. Okay, I do buy silver, I do buy gold, I do store a little water. I haven't figured that really out yet, but those are the things that we need to survive in the future.

Speaker B: Interesting.

Speaker C: And we go through a crisis of about three years, but we are women and we are strong and our focus is on our families and our, our survival and we can survive. So instead of fear, go into action.

Speaker B: Uh, yeah, I like that. It's not that fear based and um, although there is chaos around us here in Australia and people who come to the country are choosing to bring their own battles with them that they left behind. We're a long way from everywhere else, so, uh, Europe seems to be a little bit different than it seems. Closer to home though, Katarina. The chaos

Speaker C: in Europe.

Speaker B: Yes.

Speaker C: You mean. Yes, that's very possible. I mean, we're obviously very, very close to, you know, what's happening in the, in the States. And what's happening to this in the States does look scary. So, um, yeah, we're probably, probably next. If we, if we look at what's happening in the states now in 5 to 10 years maybe will happen to us or even, you know, a shorter time. It's hard to predict. But what I said before is make sure that you are okay, that you can survive and, uh, how about, you

Speaker B: know, with building business and figuring out our entrepreneurial spirit, what we're going to build? How can, I mean, that's an action taking that we're looking at, at. How can you stay focused if there is chaos around you? Just chaotic energy probably is a better word, better definition than chaos. Chaotic energy.

Speaker C: Um, the answer, as always, is love. The answer is look at your priorities. You know, we women, we prioritize our children. Thank goodness we do. I know, uh, we prioritize those we love. And, you know, it could extend to the whole community, but we need to take care of our children, our relatives first. And when, um, we focus on love rather than fear, then we survive and we can even thrive in the hardest of times.

Speaker B: Yes. And look, one thing that, you know, the regular listeners would have heard me say many times is that we need to feed ourselves first. So we need to feed ourselves so that we're energetically prepared. We are financially prepared.

Speaker C: Yes.

Speaker B: We are, uh, emotionally prepared, mentally prepared. And we've got all of those skills with, within us and understanding ourselves better. As with your blueprint. I'm sure that makes a big difference.

Speaker C: It makes a huge difference. Because you're absolutely right, Janine, that you start with yourself, you start with self, love. Many of us as women are taught not to love ourselves, to love everybody else, to serve everybody else, and put ourselves lost. No, no, you need to put the mask on your face first before you help the people around you, just like you would, uh, in an airplane before a crash, for example. So love yourself first, love yourself unconditionally. Because the more you love yourself, it's like you, you fill this, this, this body, this, this bottle of wine with so much wonderful wine that it, the wine pours out to everybody else. And you don't have to try to love anybody because you have so much love within yourself. Yes.

Speaker B: Yeah. And, and through that, and how, how that's demonstrated for some people, uh, it is different from others. Some will be purely from the heart and emotional and, And I know for me it is. It's always a bit different with family than it is with people in your wider circle. But, uh, for me, it comes from. I know how to help you. That, you know, that's that space that, look, I have to have to be honest, and some listeners may have heard this before, I used to give advice where it wasn't needed. Well, it was needed. It was badly needed, but it wasn't requested.

Speaker C: Right.

Speaker B: And usually it was after a couple of glasses of wine until my husband

Speaker C: reminded me, you're a strategist, right? You know how things should work.

Speaker B: I had to fix things. It's all right. And I. My husband reminded me that really, people don't want to hear it. And I thought, you know what? You are correct. The people that want to hear it will pay me from now on. And that's what I've been doing for the last 20 years is having people pay me to get my advice and help depending on, you know, whatever it is that they require. And it does. But it's still something for me to be able to share ideas, to be able to, you know, see something happening in a certain way and then offer information. Usually, you know, it's in a networking event or somewhere where there's people that are smart enough to go, okay, that's great, I need the information. It's not in a social setting after a while, but, but it's. That's my love, you know, for someone like my husband thinks it's being intrusive, but it's me showing love to people because I just want everyone to have success, happiness, whatever it is. And if I can help just with one little sentence or just to make a tiny bit of difference, that's how I do it, then it comes across bossy sometimes.

Speaker C: Yes. And, and that's, uh, It's a phenomenon m that a lot of strategists have. Because strategists want. They see clearly how the system can work. They see clearly what advice people need. However it gets to be controlling M. To that point, it's not okay anymore. Right? Because everybody has the right to live their lives as they see fit. Right? Even and especially our own family. Right. We need to give them space to say, okay, I would suggest that you do this and this and this. And if they say, no, I'm not interested. Yeah, don't give me advice. I didn't ask one.

Speaker B: I know my son's a 40 year old man now, so I don't. I haven't attempted to give them advice for a long time. Although for my youngest one, I. He's not quite 40 yet. And I said, so just give me this straight. Uh, so is it when you turn 40, you start looking after your health or is that just something that you're thinking of? That's the way that I put that one to him. And he goes, oh, possibly, rather than say, you need to look after your health better, it was right.

Speaker C: We always need to look after our health. Our health needs to be. For, for me, it's number one. Because if I'm not healthy. How can I have the energy to run uh, one business and two foundations and you know, to, to run my life and you know, take care of my, of my family as well. How, how can I do that?

Speaker B: Absolutely. And it does take energy to do it. Tell me about the foundations. I didn't know about those ones, Catarina.

Speaker C: All right, so I went to Homerton College, Cambridge and which is a very. Was, it was the very good teachers Training College. It's now part of the university. It was affiliated before and I was shocked at the educational system because I could see it was dumb downing brilliance. M. So I became a psychotherapist and then I became a consultant. And then when I found my core values, truth, greatness and vision, I thought this needs to be in schools. Children need to know this is who I am, this is what I'm up to. This is my driving purpose or this is my great idea or this is how I can serve others. And this is where I want to go in one year, three year, five years. And I want to self lead. You know, I don't, I don't want to necessarily listen to everybody else who thinks I should be a certain way. I want to listen to myself. So now I'm doing leadership trainings, self leadership trainings in Stockholm. Uh, it's an afternoon school, uh, program, um, were creating an entrepreneurial academy in Dubai for women from girls from the age of 14 to about 25, for women who have lost themselves in their culture, who haven't found their brilliance, who haven't become entrepreneurs, but who want to leave school with a business they can monetize. We also have a school in Cape Town, uh, that um, um, I'm, um, uh connected with the partners of this school, um, for underprivileged children in Cape Town.

Speaker B: That sounds absolutely wonderful. And I love the idea of. I find that the education system now is a bit like a funnel. It just feeds information to you and you don't have the opportunity to challenge it. Be curious or, or yes, challenge, it's probably the best word. So something like that would just. That, that just really impresses me because I, we, we need the next generation coming through not just having been fed some narrative that other people want you to believe, but for them to look at all different aspects of something and question it and then feel what's right for them. That's, that's what we need to be

Speaker C: able to do, what's right for the individual. We lose our individuality in schools, unfortunately. We become, you know, it's the system, as you say, information is, like, thrown at us. It's without. I mean, and we live in an age of information. I mean, students come to me and say, katarina, I've just been to a history lesson and it was so boring. And I wasted a whole hour of my life with this teacher, uh, who tries to teach her teachers, but she's already bored. But in 10 minutes, I can go on YouTube and find out everything I need to know. And then it's fun and I can ask questions and AI answers them. So we live in a completely different age now. Young children's brains actually work faster. Their minds work faster. Um, so we need to adapt to this. So children are linguistic geniuses. Up to the age of six, they should be learning three languages. Um, easily, easily. Because what are they doing in Sweden? Up to the age of seven, they play well. They learn a little bit about numbers, a little bit, you know, about reading and writing. Not much, though. But most of the time they're playing. They could be learning three languages. They learn English later. But children's linguistic abilities are phenomenal up to the age of six. So they think it's a game. Well, it is game, you know, so, um, and then by the time there are five, they should, they should start with their Brilliance app. Ah, which is all questions about, you know, what do you do in your spare time, what do you love to do, what. What teacher do you love? What's your favorite subject? What's your least favorite subject? All about them. So teachers have access to this child's brilliance and what they really want to do, what, what life means for them. And, and then children, I mean, no matter whether they're artists or entertainers or whatever they've decided, astronauts, whatever they decide to be, they can also have an entrepreneurial job on the side. Um, not a job, a business on the side. They can leave school with a business they can monetize. I think every child should do that because then never have to worry about money, because.

Speaker B: No, that makes so much sense. Yeah, yeah, absolutely. But you've got to be able to, one, not be fearful, which children tend not to be unless it's told that they should. Should be fearful of something. They tend to be able to just take on things without a lot of thought. I mean, have you ever seen a kid that's never seen a computer before just get on and actually master with. Because they don't scare, they're not scared they're going to press the wrong buttons. But. But once they start getting fed information about or Maybe you shouldn't be doing that. That could be dangerous. Or if you do that, then you, you're not going to be liked by other kids because you'll be more successful. You know, there's all of this stuff that comes at you, that programs you, and then the reptilian brain, from where we started, the conversation comes in and goes, well, that's not a good idea. You better not do that.

Speaker C: Exactly. Exactly. We have all been programmed and we need to unprogram ourselves and we need to, to find our, uh, brilliance and express it. And it can be done because it never goes away. No, no.

Speaker B: And I love what you said earlier as well, about getting. Stepping out of your, uh, comfort zone. And I actually have a poster in my house. I've had it up in our, uh, other bathroom that says, life begins at the end of your comfort zone.

Speaker C: Neil Donald Walsh quote. Yeah.

Speaker B: Because it's just a good reminder all the time, you've got to get uncomfortable. And I think that's what has led to me. People go, you're just confident with things. And I think it's because I just go. I do things that make me scared off and I just go do them because. And then they're not frightening.

Speaker C: Uh, no, exactly. It's. It's like, uh, AI with me. I mean, I love ChatGPT and there. But there are technical issues sometimes when I'm setting up a business that, you know, I never knew what an endpoint was. A lot of people don't know what an endpoint was. But, you know, the other day I had to change my endpoint on stripe, and, um, I had no clue how to do it. But the thing is, just like you, Janine, I just, I. I put my, Put my timer on for like 30 minutes or an hour, whatever, and then I say, oh, I'm going to give this my best shot for an hour. And if it doesn't work, I'll get help. Right, so it sounds like this is what you do, Janine, that you, you feel the fear and do it anyway. Right. And then you become com. That's how confidence grows. You go, well, now Katerina knows what an endpoint is now. Now you know, Janine knows how to use. You know, it. Yeah, whatever. It is, uh, complicated things.

Speaker B: The. And, uh, yes. You know, I travel once a fortnight, 60km at night to a meeting, and I really enjoy what I do when I get there. Driving on highways and other people have gone, well, I, oh, I can't drive that far. I don't drive at night. That's really scary.

Speaker C: Yes.

Speaker B: I just, Just go and do it.

Speaker C: Yeah, yeah, yeah. And little by little, it doesn't scare you anymore, right?

Speaker B: You.

Speaker C: Because it becomes a habit and you go, well, I've done it before. I'll do it again. Fine. I'll just put on some music or whatever.

Speaker B: Yeah.

Speaker C: And you start enjoying it. Yeah, yeah, yeah.

Speaker B: Or turn up in a. A room full of strangers and just turn up. Not a problem.

Speaker C: Yeah.

Speaker B: Although I. I am known to turn up to the opening of an envelope. So I, you know, I do like people. I do like being around Katarina. Uh, we have had a trippy conversation. We've gone all around the place, all around the world. Three takeaways that you particularly want people to remember.

Speaker C: Well, I'd like. First of all, we're talking to women. And I want to say to women, you are way more powerful than you think you may think. Well, I'm just a mom. Um, I'm just a wife. I'm just, you know, stay at home. No, you are creating the world by bringing up your children. You're doing, you know, as Bernie Dorman used to say, this is a. You know, one of the top entrepreneurs in, in the States used to say, the real work is raising your family. Mhm. I mean, men can do that. Do they want to do that? Not necessarily. Right. They probably rather go off to work. Right. And not deal with everything. Women can deal with everything. We could deal with our children. So. So never underestimate yourself as a woman. First of all, you gave birth or you will give birth, or you, or, or you're just a woman who does not give birth, that's fine. But, uh, never underestimate your power as a woman and your effect on the world. Because every little child you influence can become a self leader, can become one of our leaders. So that's number one. Number two is that entrepreneurship is a spiritual game. Why? Because, you know, as, as we've been saying, Janine, we meet challenges over and over and over and over again and we grow with those challenges. So we grow spiritually. Right. Which is, you know, why we've come to this planet, really. I mean, we stay the same. We can go backwards almost if we stay in our comfort zone. But when you grow spiritually, you just keep growing. You keep living. Okay. So, uh, lastly, I'd like to say that life is a spiritual game. So life is a spiritual game. Live every single day. 100%. I love that. Thank you. And, um, grow every single day. Excellent. And inspire other people around you to

Speaker B: grow I, uh, absolutely love that and that's, that's terrific advice. Thank you so much for your time and your expertise and your knowledge and just a great conversation. I always, always enjoy conversations with my guests and particularly have tonight. We are certainly on the same page with a lot of, a lot of components of that. And I. How can people. I know you mentioned that there was a, uh, free download that you wanted to offer.

Speaker C: Um, yes, yes. If you're on this, if you're, um, a viewer and you would like to connect with me, um, I'm willing to give you a 30 minute free consultation, um, on your entrepreneurial blueprint. If you're interested in becoming an entrepreneur, um, or you'd like to explore whether you're a visionary organizer or a strategist, then please, um, click on the link. I think you've got it, Janine.

Speaker B: I think so. It'll be in the show notes. I think if not, I'll, I'll get it off you and add it to the show notes. That's a very generous offer. Thank you so much, Katarina. And I'm still trying to see the visionary in my husband, but I know he's not an organizer. We, we, we travel and we do a lot and he plans a whole lot of his stuff if we're in the caravan and it's got all that organized. But, but he also knows he doesn't have to organize things when it's, you know, uh, I'll just say it's going to be this temperature pack these things and he'll, and that's. Everything's organized for him. He doesn't know where we. Absolutely doesn't even know where we're going. So where are we going? What's happening after we get there? It's good.

Speaker C: He's a visionary and you're a strategist and that works perfectly. As long as there's no control.

Speaker B: No, no. I, I've Learned after, uh, 45 years that control is not a good thing. Not with him, anyway. Thank you so much, Katerina. I really do appreciate it. And that's another episode of the We Are, uh, Women podcast. Thank you so much for joining us. Wherever you are, whether it's on your podcast app and you're listening or you have joined us on YouTube channel Janine Vox Bosper and watching tonight. Remember to leave a review or just even leave a question. If you've got something for Katerina or myself, we'd love it. Go to janinebospa.com book a strategy call and, uh, guarantee if I'm not the right person for you. I just know so many other people that I can recommend that will be able to help you achieve the life and the success in business that you're looking for for. Thank you for joining us. Thank you and I look forward to you joining us on the next episode, wherever you are in the world. Bye bye for now.

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