Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · 2026-06-30 · 2 min
AI search hype outpaces measurable disruption to Google's dominance. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of editorial coverage spanning SEO, PPC, and AI search to separate signal from noise in the future of search. The conversation examines AI agents as proxy actors operating on behalf of users, the governance frameworks required to manage agentic search behavior, and why the industry's slow adoption cycles create both risk and strategic opportunity for enterprise practitioners. See Privacy Policy at and California Privacy Notice at
How agents need to be managed for the purpose of SEO33 / 100The most important thing you need to focus on is this...SMX’s Future of Search PredictionsStart here to rebuild your career from scratch tomorrowOne mistake people make when trying to build a personal brand in SEO