
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · 2026-06-27 · 2 min
Most SEOs never apply their expertise to their own brand. Paul Andre de Vera, founder of Answer Engine Optimization, shares the career-rebuilding strategy he'd execute if starting from zero today. The conversation covers self-application of SEO skill sets as a competitive differentiator, ranking for your own name to validate expertise, and recognizing entrepreneurial opportunities in search software before the market matures. See Privacy Policy at and California Privacy Notice at