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Index/AI & Data/Vacation Rental Success
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VRS666 - The Seven Deadly Sins of AI in Your STR Business

Vacation Rental Success · 2026-06-03 · 44 min

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Episode notes

This Episode is Sponsored by Lodgify If you have been thinking about building your own direct booking channel and reducing your reliance on the OTAs, Lodgify is worth a serious look. It brings your booking website, channel management, guest messaging, and unified inbox into one place. VRS listeners can get 60% off yearly and bi-yearly plans with code VRS-60 , valid through June 9th and 20% off yearly and bi-yearly plans with code VRS-20 , valid through June 10 to end of June. Visit Lodgify and use code VRS-60 to get started. > Click here to visit Lodgify.com _________________________________________________________________________________________ Episode VRS666 arrives with purpose. Rather than sidestepping the number, Heather uses it as a frame for something worth naming: the very human patterns that undermine AI adoption in short-term rental businesses. Drawing on her own experience, conversations with property managers, and the collected wisdom of fifty experienced operators featured in Brooke Pfautz's book Vacation Rental Secrets , she maps seven recognisable failure modes onto the classical seven deadly sins. These are not abstract warnings.

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