"We Had 5 Years of Inventory…and It Almost Killed Us" With Brandi Dugal

Episode notes

Brandi Dugal is the Founder and CEO of The Fidget Game, a company that creates curriculum-aligned learning games to make reading and literacy practice effective and fun. The company's resources are used in more than 50,000 schools. A former teacher with classroom experience in multiple countries, Brandi developed The Fidget Game after working with students who were struggling to read. Through the Fidget Forward program, she makes educational tools more accessible to classrooms and families in need. In this episode… Scaling an e-commerce brand often requires a counterintuitive move: letting go of the metrics you once used to measure growth. Yet when growth stalls, how do you know whether to pull back or push harder? Brandi Dugal's answer is to zoom out, measure the whole business, and keep testing until the system reveals what works. As an educator-turned-e-commerce founder, she recommends looking beyond platform-level ROAS and using marketing efficiency ratios (MERs) to assess overall marketing efficiency.

• Your P&L Is Trying To Tell You Something (But You're Looking at Meta Ads Instead) With Ross Beyeler72 / 100
• The Underwear Expert: 25 Years of DTC Lessons Most Founders Learn Too Late
• The DTC Mistake That Doesn't Hurt… Until 2 Years Later With Jess Chan and Rachyl Neidecker
• Your Ads Aren't Bad… They're Just Forgettable: Hollywood Secrets With Chadwick Wilson
• Inside the 40-Year-Old Footwear Brand Still Outsmarting Modern eCommerce With Logan Bird