
Unleash Possible · 2022-05-05 · 24 min
Becoming an author and publishing a book can be very fulfilling and it can be an excellent addition to your content strategy. But, it's important to identify why you're writing it; are you growing your business, leaving a legacy, or using it as a lead generation tool? Join Samantha and her guest, Alinka Rutkowska , CEO of Leaders Press , as they discuss the process of book writing and the importance of identifying the right size, scope and market place for a book to be a successful marketing tool.