
Hosted by Ash, Flo
So, your job is to market a consultancy? Excellent - then we have something just for you: unbillable hours, our podcast about better professional services marketing. “unbillable hours” is all about selling business services through highly effective marketing.
100 episodes · publishes weekly · latest 2026-03-06 · ~30 min/episode
Rank
#1943
Substance
67.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#1943 of 6182
Substance
Top 31%
outscores 69% of the index
unbillable hours ranks #1943 on The B2B Podcast Index with a substance score of 67.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Michael is a genuine practitioner-founder with real consulting experience (big four through boutiques) and is actively building and selling a product in the space, which gives him more credibility than a pure thought-leader. However, the company appears early-stage, no notable client outcomes are cited, and he is not a particularly senior or widely proven figure.
Averaged across 1 recently scored episode, with cited evidence.
There are a handful of genuinely interesting ideas buried in the episode - neuro-symbolic reasoning as a constraint on LLM exploration, the architecture-over-tools framing, and the energy-grid retention model - but they're surrounded by substantial padding, mutual agreement between hosts and guest, and restatements of the same points. The insight-per-minute ratio is modest for a 35-minute episode.
“compressing that time to critical insight and thereby reducing decision latency. Prioritizing diagnostics that used to take...six to nine weeks in some cases...compressing that critical time...to two to three days or in some cases minutes”
“architecture over tools. I think the future forward looking companies...they're winning by building operating systems, not prompt libraries”
The neuro-symbolic AI framing applied specifically to consulting is a relatively fresh angle for this genre, and the energy-grid retention concept is an interesting metaphor. However, the bulk of strategic commentary - boutiques beat big firms on agility, clients care about outcomes not tech stacks, don't automate yesterday's process - is well-worn territory.
“we're narrowing the playing field or the exploration field of AI...compressing that neural network gateway to focus on the intent and to focus on the critical insight required”
“it's the energy grid concept...if you're supplying electricity, you don't get more retention than that”
Michael is a genuine practitioner-founder with real consulting experience (big four through boutiques) and is actively building and selling a product in the space, which gives him more credibility than a pure thought-leader. However, the company appears early-stage, no notable client outcomes are cited, and he is not a particularly senior or widely proven figure.
“I was in consulting for about five to 10 years. Went from the big four to smaller ones which got acquired several times”
“on a separate capacity I do advise a few firms on their AI, uh adoption strategy and AI maximization strategy”
Concrete claims appear occasionally - the six-to-nine-week-to-two-to-three-days diagnostic compression, the '90% of consulting' assertion - but none are validated with named clients, measured outcomes, or sourced data. The episode is largely conceptual and the few numbers feel illustrative rather than evidenced.
“diagnostics...could be very arduous, six to nine weeks in some cases, but compressing that critical time...to two to three days or in some cases minutes”
“AI will absolutely compress margins for firms that are selling generic strategy, PowerPoint, heavy work on differentiated research, which is 90% of the consulting world”
The hosts are clearly prepared and make genuine attempts at follow-up - the architecture-before-tools synthesis, the push on governance trade-offs, and the margin-compression question show real engagement. However, most questions are broad and open-ended, major claims go numerically unchallenged, and the overall tone is collegial rather than productively interrogative.
“where does this stuff, for lack of a better word, actually matter and make a difference in consulting delivery?”
“do you see any other mistakes in the wild?”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
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