#TWIMshow · 2024-04-15 · 6 min
Episode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024. 1. How Index Selection and Canonicalization Are Impacted During Google's Core Algorithm Updates - In a recent LinkedIn conversation, a significant topic was brought to the forefront by David Minchala, addressing a common misconception in the SEO community regarding the impact of Google's core algorithm updates on indexing services like canonicalization. Minchala posed a question, suggesting that during core algorithm updates - or possibly any major update - services such as canonicalization might slow down. Canonicalization involves selecting the most representative URL for content that exists in multiple URLs and merging all signals from known duplicate URLs. The underlying concern was whether these crucial indexing services suffer in performance during extensive updates. Responding to this, Gary Illyes clarified that this assumption was incorrect. He explained that the processes of indexing, like canonicalization and index selection, are entirely independent of core updates.
EP208 - Google Confirms: Fewer Links Needed for Effective SEO Rankings!40 / 100Ep206 - Recovering from Google's March 2024 Core UpdateEp205 - Google's Guidance On Helpful Content UpdateEp202 - IndexNow Insights & Top SEO Insights ReportEp201 - ‘How Google Search Crawls Pages’