#TWIMshow · 2024-03-05 · 11 min
Episode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024. 1. ‘How Google Search Crawls Pages’ - In a comprehensive video from, Google engineer Gary Illyes sheds light on how Google's search engine discovers and fetches web pages through a process known as crawling. Crawling is the first step in making a webpage searchable. Google uses automated programs, known as crawlers, to find new or updated pages. The cornerstone of this process is URL discovery, where Google identifies new pages by following links from known pages. This method highlights the importance of having a well-structured website with effective internal linking, ensuring that Google can discover and index new content efficiently. A key tool in enhancing your website's discoverability is the use of sitemaps. These are XML files that list your site's URLs along with additional metadata. While not mandatory, sitemaps are highly recommended as they significantly aid Google and other search engines in finding your content.
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