Selling Experiences in the Age of Tech with Aaron Fessler CEO & Founder of TripWorks

Episode notes

Podcast host Dolores Semeraro sits down with TripWorks CEO Aaron Fessler to deep dive in what happens at the intersection between Tourism & Travel Experiences and Technology: As discussed in the podcast: How does the ‘experience factor’ connects with the business side of things online? What needs to change in the way 'experiences' are sold online? What brings experience operators from all levels of tech knowledge together? Does selling experiences online build strength or dependability? When is hype instead of value? What’s the technology baseline you would recommend to have for experience operators? + OTAs Are we moving towards a more direct-buy purchasing pattern? How much market education you do vs bringing in the client in an ecosystem that is so uneven when it comes to technology awareness? Where do you see more resistance when it comes to technology adoption? What’s the age-range of the experience operators you currently work with? What kind of experiences is ‘easy’ to work with? top 5 things an operator presenting their experiences on line should take into consideration. what feels challenging right now for you?

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