How to sell sustainable tourism without selling sustainable tourism with Anne De Jong

Episode notes

Dolores Semeraro interviews Anne De Jong - sustainable tourism consultant and co-founder of the Good Tourism Institute on how effectively change the tourism marketing narrative to enhance the message within sustainable practices adopted within the destination. About The Good Tourism Institute The Good Tourism Institute is a sustainable tourism development and marketing agency. Their mission is to mainstream and streamline sustainability practices: making sustainability more accessible and appealing, and using sustainability as leverage to run a successful business. Through their programs and consultancy, the Good Tourism Institute transforms travel businesses from sustainable today, to successful tomorrow. On this episode, Anne discusses the challenges of quantifying the impact of good tourism, emphasizing the need for standardized metrics and a stronger framework. She highlights the importance of balancing sustainability with successful entrepreneurship and creating meaningful travel experiences. Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional.

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