Truth Behind Travel Podcast · 2022-03-04 · 13 min
How can you communicate effectively and maintain a positive and trustworthy tone of voice in the tourism industry when times are tough and tragedy and crisis are dominating the headlines? This episode is a reflection on how tourism and hospitality industry operators can choose to communicate effectively based on three key principles that would enable them to remain relevant, be sensible across their brand message. The question is: do you get involved or you don't? We leave the politics out of the conversation on the podcast and we examine three principles that you can start exercising today across your brand message to ensure that your audience continues to relate to your brand and remain loyal. Learn more about the TOURISM RESILIENCE TRAINING PROGRAM HERE About Dolores Semeraro Hello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience. For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.
Trust, wellbeing-led choices and asking the bigger questions: welcome to the era of The Travel Coaches65 / 100Deep Travel: who does it, how it works and why you can no longer ignore it49 / 100Transformational Travel: taking the lead and shaping the future with Jake Haupert61 / 100Rethinking Inclusion in the Global Tourism Industry with Alessandra LoTufo Alonso75 / 100Women Leading The Way: the Global Travel & Tourism Roundtable72 / 100