Truth Behind Travel Podcast · 2021-12-24 · 23 min
Taking the time to observe 'Who is Your ACTUAL Customer?' in the tourism industry today can potentially save you from making the wrong marketing budget assumptions next year. What if, in the tourism industry, the "Ideal Customer" has become a sort of a myth in a post-covid world? - your most desired hotel guest has changed - your returning travel agency client is booking elsewhere - your loyal airline passenger is driving instead They are all supposed to be aligned with your brand values, style, service standards, tone of voice. BUT what if, we look into who is actually: - staying in your hotels - buying your tickets - booking your holiday packages and discover WHY that they DON'T resemble your Ideal Client anymore. In today's episode, we are going to dive deep into the difference between an ideal customer and an actual customer for the tourism industry and why the difference might just be what you need to know to save you big-budget dollars on your next marketing strategy. There’s power in observing these micro shifts in travel behavior, because you can tweak your strategy before it has even began to unfold and you can hit the ground running!
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