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10 New Travel & Tourism Words That Define 2026 Travel Trends

Truth Behind Travel Podcast · 2026-01-24 · 24 min

0:00--:--

Key moments - from our scoring

Substance score

24 / 100

Five dimensions, 20 points each

Insight Density7 / 20
Originality6 / 20
Guest Caliber0 / 20
Specificity & Evidence9 / 20
Conversational Craft2 / 20

This episode unpacks a comprehensive taxonomy of 2026 travel trends through newly coined terminology that reveals deeper shifts in traveler behavior and industry priorities. AI-Vegan describes consumers actively abstaining from AI-powered tools for ethical or environmental reasons, though the host argues near-total AI integration makes true abstention impossible. Astro-cruising capitalizes on night-sky experiences, positioning cruises as platforms for viewing solar eclipses and astronomical events. Dry Tourism addresses the rise of sober travel, with travelers seeking alcohol-free experiences for wellness, presence, and safety reasons - a response partly triggered by alcohol-poisoning incidents in destinations like Vietnam. Glowmads pursue beauty and cosmetic tourism across destinations like Seoul, Turkey, and Albania. Hybrid Travel reflects the exponential growth of digital nomad visas (now offered by 70+ countries) among remote workers. Low-impact souvenirs and shelf-ies represent a shift toward edible and locally-sourced goods over mass-produced trinkets. Noctourism explores after-dark visits to overtouristed sites, leveraging organizations like DarkSky International to find dark-sky parks and enable night visits to landmarks like the Taj Mahal. Pop Culture-Led Tourism describes destination choices driven by film and TV locations, often causing overtourism (Maya Bay, Dubrovnik). Romantasy combines period-drama escapism with travel experiences, fueled by shows like Bridgerton. Skillcation rounds out the list as purposeful holiday travel focused on learning new skills. B2B operators in hospitality, tourism boards, and travel tech benefit from recognizing these micro-trends to reposition offerings and attract emerging traveler segments.

Key takeaways

  • →AI-Vegan describes consumers rejecting AI tools for ethical or environmental reasons, though the host argues true AI avoidance is nearly impossible given AI's integration across all digital platforms.
  • →Astro-cruising and Noctourism capitalize on night-sky experiences and after-dark site visits to escape daytime overcrowding and light pollution, with examples including Taj Mahal night visits and DarkSky International dark-sky parks.
  • →Dry Tourism addresses sober travel motivated by wellness, personal presence, and safety concerns, requiring hospitality venues to expand non-alcoholic beverage offerings and rethink welcome protocols.
  • →Pop Culture-Led Tourism and Romantasy-driven travel create overtourism spikes at film and TV locations (Maya Bay, Dubrovnik), requiring destination management strategies to handle volume surges.
  • →Skillcations and Hybrid Travel reflect demand for purposeful, skill-building holidays and flexible digital nomad work-travel arrangements, with 70+ countries now offering digital nomad visas.

In this episode

  1. 1AI-Vegan: Ethical Abstinence from AI-Powered Travel Tools
  2. 2Astro-cruising: Celestial Events Driving Cruise Tourism
  3. 3Dry Tourism: The Rise of Sober Travel Experiences
  4. 4Glowmads: Beauty-Focused Wellness Travel Destinations
  5. 5Hybrid Travel: Digital Nomad Visas and Remote Work Destinations
  6. 6Low-Impact Souvenirs: Edible and Shelf-ie Alternatives
  7. 7Noctourism: After-Dark Exploration and Night Stargazing
  8. 8Pop Culture-Led Tourism: Media-Driven Destination Trends

Mentioned

ChatGPTWikipediaDarkSky InternationalNational GeographicTaj MahalHurtigrutenAcotourBridgertonThe Gilded Age

Topics in this episode

AI-VeganAstro-cruisingDry TourismGlowmadsHybrid TravelLow-impact souvenirsNoctourismPop Culture-Led TourismRomantasySkillcationtravel trendstravel trends 2026

Questions this episode answers

What is AI-Vegan in the context of travel?

AI-Vegan refers to travelers who consciously abstain from using AI-powered tools like ChatGPT for ethical, personal, or environmental reasons, though the host notes that true AI avoidance is difficult since AI is embedded in nearly all modern software and internet services.

What is Astro-cruising and how does it relate to 2026 travel?

Astro-cruising is cruise travel motivated by stargazing and astronomical events, including viewing opportunities for the total solar eclipse on August 12, 2026, the total lunar eclipse on March 3, and the annular solar eclipse on February 17, positioning cruises as platforms for night-sky observation.

What defines Dry Tourism and why is it emerging?

Dry Tourism (also called sober travel or dry tripping) refers to alcohol-free travel experiences driven by wellness, personal presence, safety concerns, and vigilance - partly motivated by recent alcohol-poisoning incidents in destinations like Vietnam, requiring hotels and restaurants to offer diverse non-alcoholic beverage options.

How do Noctourism and DarkSky International relate to addressing overtourism?

Noctourism exploits nighttime visits to avoid daytime overcrowding at popular sites like the Taj Mahal (which offers night visits on full-moon days for 50 guests), while DarkSky International preserves dark-sky parks globally to enable stargazing and combat light pollution growing at 10% annually.

What is Skillcation and how does it differ from traditional vacations?

Skillcation blends holiday travel with intentional skill-building or learning activities, offering travelers greater refreshment and energy than passive rest alone, appealing to operators and consumers seeking personal growth-oriented travel experiences.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

7 / 20

The episode lists 10 trend-based observations with minimal analytical depth. Most points are surface-level restatements of existing phenomena (e.g., 'Hybrid Travel' explicitly acknowledges it's not new, 'Skillcation' is a simple rebranding of purposeful travel) rather than novel insights. The host provides descriptive definitions and anecdotes but rarely challenges assumptions or unpack why these trends matter operationally for travel businesses.

I am not sure this is new, we spoke in the past about Bleasure trips, Workcation and so on, so the blen of work and travel is already happening
For many, a holiday is still a holiday, without a deeper meaning, a profound sense of life or anything too hard to do and feel. Let it be just a holiday, no strings attached, and nothing wrong with that.

Originality

6 / 20

The episode largely catalogs existing concepts under new terminology rather than offering fresh thinking. Terms like 'AI-Vegan,' 'Glowmads,' and 'Noctourism' are presented as discovered trends but lack original analysis. The host frequently relies on cited external sources and Wikipedia without synthesizing contrarian or first-principles arguments about *why* these trends exist or their strategic implications.

There is even a Wikipedia page about it!
Move away Dry January - not drinking alcohol is not just a thing people do after the festive extravaganza to cleanse and detox, Dry, meaning, not drinking alcohol at all. It's also called "sober travel" and "dry tripping

Guest Caliber

0 / 20

This is a solo host monologue with no guests present. There are no operators, practitioners, or subject-matter experts being interviewed who could provide real-world operational insight or validation of these claimed trends.

[No guest content exists in this transcript]

Specificity & Evidence

9 / 20

The episode includes some concrete dollar figures and named locations (e.g., hair transplants in Turkey at $3,000, rhinoplasty in Albania at $1,600, Taj Mahal night visits for 50 guests, light pollution growing 10% annually per National Geographic). However, most claims lack rigorous support - trends are stated as fact without booking data, market sizing, or quantified adoption rates. Many assertions remain anecdotal (personal observation in Budapest, hypothetical scenarios).

a full hair transplant can cost as little as 3000USD or for plastic surgery - the capital of cheap nose-jobs Tirana, in Albania, a full rhinoplasty surgery can go as low as 1600USD
light pollution affecting even the most remote corners of the world and growing 10% annually (National Geographic)

Conversational Craft

2 / 20

There is no conversation in this episode - it is a monologue listing ten terms with descriptive commentary. There are no follow-up questions, no guest challenges, no productive disagreement, and no evidence of critical probing. The host occasionally acknowledges nuance (e.g., 'the truth behind the conversation and the reality it's not so straightforward') but does not interrogate or test the claims being made.

[This is a monologue with no conversational elements; no host-guest dialogue or questioning exists.]
So unless you don't use the internet at all, you can't say you are AI-Vegan. But for some reasons, it's a term that is out there these days and I am curious to see to what extend it will polarize people in the coming months.

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

travel28https26tourism13trend11trends8night8chatgpt6souvenirs6holiday6called5personal5alcohol5travellers5full5media5romantasy5

Episode notes

In today’s episode, as we all brace for what will be a busy year in travel and tourism, I took a little ‘fun’ time to observe the travel trends we will be witnessing in 2026. Some were new, some others not so much, but it was good to bring them back to light - or like in trend n.7 to actually switch off that light. Trends are signs of major shifts in people’s preferences, values, behaviors but the funny thing is that with them, new words come to life, which we use to define and describe the nature of the travel trends - so on today’s episode, we will observe 10 new words in the travel sphere that are underlying a significant travel trend worth of notice. Bibliography of this episode's content is included in the transcript. Host of Truth Behind Travel Podcast, Dolores Semeraro is a sought-after international tourism keynote speaker and sustainable tourism marketing professional. Dolores actively works in the tourism and travel conference space as a keynote speaker and moderator, gracing the stages of international tourism summits and trade shows.

Full transcript

24 min

Transcribed and scored by The B2B Podcast Index.

10 New Travel & Tourism Words That will impact 2026 Travel Trends 1. AI-Vegan Since the day something called Chatgpt entered the daily life of most of the internet users not long ago, everyone has become acutely aware of something called Artificial Intelligence, but if we have to be honest, AI has been part of the way to plan travel, choose travel, perceive travel long before Chatgpt came along. However it’s only now that many are voicing concerns about the extreme use of tools like Chatgpt, and I am pretty sure I have here on the podcast AI enthusiasts as well as AI-Vegan.

What are those? People who have chosen to abstain from using AI-powered tools for ethical, personal or environmental reasons. There is even a Wikipedia page about it! Am I a AI-Vegan?

I can’t say I am. Not because of the use of Chatgpt, but because AI is pretty much the core engine of every single little tool, app, software out there today. So unless you don’t use the internet at all, you can’t say you are AI-Vegan. But for some reasons, it’s a term that is out there these days and I am curious to see to what extend it will polarize people in the coming months.

https://www.theguardian.com/commentisfree/2025/aug/06/meet-the-ai-vegans https://time.com/7295195/ai-chatgpt-google-learning-school/ https://theconversation.

com/ai-veganism-some-peoples-issues-with-ai-parallel-vegans-concerns-about-diet-260277 https://en.wikipedia.org/wiki/AI_veganism 2. Astro-cruising The poor cruise industry, not so poor after all, is enduring the criticisms on their sustainability credentials, and without a glitch, it goes on.

Because the truth is that people do book cruises, and now, one of the key motivators is the fact that on a cruise you can actually…see the sky and the stars! Cruising seems to be a great way to learn about the skies, in an uncompromised patch of stars, perhaps even in conjunction with special events like the total solar eclipse happening on the 12th of August this year, or the total lunar eclipse on March the 3rd or the Annular solar eclipse on February 17, the so-called Ring of Fire.

More of the night-sky seekers trends in the Trend N.7! https://www.vogue.

com/article/astrological-events-2026-by-star-sign https://earthsky.org/astronomy-essentials/annular-solar-eclipse-february-17-2026/ https://www.timesnownews.com/travel/astro-cruising-explained-the-travel-trend-turning-the-sky-into-the-main-attraction-article-153403872 3.

Dry Tourism Move away Dry January - not drinking alcohol is not just a thing people do after the festive extravaganza to cleanse and detox, Dry, meaning, not drinking alcohol at all. It’s also called “sober travel" and "dry tripping” And this now applies to people traveling as well. How many times have you heard upon arrival in a restaurant or in a luxury hotel: Glass of champagne? But now, the answer might not just be what everyone expects.

With what we can now call a sure decline in binge drinking, Dry Tourism is now coming out as a whole new range of travellers that doesn’t want to be welcomed with a glass of bubbly, or find the mini-bar full of alcohol in the hotel room. They rather have a variety of non-alcoholic beverage at the ready - that, let’s be honest - tend to be quite scarce in terms of variety and appeal in many cases. Sobriety during holidays and, in general, travel is something that doesn’t just call back to personal wellbeing or health choices, but also refers to a more conscious choice of simply being more present - in the moment so to speak - while experiencing something truly special.

Not just that, but personal safety plays a big role in Dry Tourism, with not drinking meaning being more vigilant while abroad, either traveling alone or with others - we still remember the recent cases of alcohol poisoning in Vietnam that led to the tragic events reported early last year. https://www.bbc.co.

uk/news/articles/cde7j9j76x0o https://worldpopulationreview.com/country-rankings/countries-where-alcohol-is-illegal https://www.tourismupdate.com/article/dry-tourism-the-inclusive-travel-trend-to-watch#:~:text=21%20Aug%202025%20%2D%20By%20Bianca,obsessed%20with%20longevity%20and%20data https://www.

insighttrendsworld.com/post/travel-sober-sunsets-cultural-journeys-how-gen-z-is-redefining-the-travel-landscape https://creators.yahoo.com/lifestyle/story/gen-z-travelers-are-dry-trippingand-theyre-having-way-more-fun-122649481.

html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAABlAZGyE8P5IFswF-i5Fo2RB98I-TFuZ39_rV6YxZuo-fniaU7fZ1E2uRuZHgbq20oYbq9A3HRB_1pNB8DZ3l5UXkwUnM8NZWpNGqAPTPqlrWRt1oFDoYyhytBot3w66AzNY0F3CobdvTWjNiJ_pD6nXw0U4L79YB-D9qp85uUhr 4. Glowmads Imaging a hint of wellness travel, a little bit of a self-pampering retreat and add a dash of social media fomo on beauty products and here you have it: the perfect recipe for a trend that highlights an ever-growing demand for the pursuit of the perfect skin, glowing appearance and a youthful overall result.

Traveling for beauty purposes is not a trend, and if we step away for a moment from the preconception that beauty-seekers are female-only tribes, let’s think about the most common destination for hair transplant like Turkey for example where a full hair transplant can cost as little as 3000USD or for plastic surgery - the capital of cheap nose-jobs Tirana, in Albania, a full rhinoplasty surgery can go as low as 1600USD. All in the name of looking better. As per skincare and the lovely army of glowmads silently flying around the world to get the best skincare treatments, we might find most of them in Seul, Korea - but many others are being drawn to a more ‘elemental’ skin care in the northern European regions of Norway and Sweden.

https://familybeautyal.com/how-much-does-rhinoplasty-cost-in-albania-complete-2025-price-guide/ https://www.skyscanner.net/travel-trends/beauty https://www.

travolution.com/news/glowmads-and-shelf-discovery-among-2026-travel-trends/ 5. Hybrid Travel I am not sure this is new, we spoke in the past about Bleasure trips, Workcation and so on, so the blen of work and travel is already happening, the reason why this could be worth looking into is the exponential increase of nomadic remote workers. Matching a great place to live with a work schedule that allows you to be anywhere, is at the base of this trend, and destinations are jumping on the case with now more than 70 countries around the world offering digital nomad visas.

https://citizenremote.com/blog/digital-nomad-visa-countries/ 6. Low-impact souvenirs AKA edible shelf-ies Move away one-size-fits-all souvenirs often made in China or Bangladesh, the edible souvenirs are on the raise! Low-impact souvenirs are all we have been preaching for in the sustainability corridors of tourism destinations, but what wasn’t clear enough was IF the travellers would actually prefer them to a, let’s say a flag, a coaster with a flag, a mug with a flag or a magnet with a flag - you get my point.

I have just been to Budapest myself and, strolling around the city, where I admit I also bought a magnet -because I do collect them, it’s my thing - I saw that there was a sincere overwhelming majority of mega-stream souvenirs shops as opposed to a very few embroidery and crafts shops where one could by something actually made in Hungary. So again, the truth behind the conversation and the reality it’s not so straightforward. Apparently people are also enjoying going grocery shopping while on holidays, picking through the shelfs of local supermarket to bring home what local people actually buy and cook, here they come the shelf-ie souvenirs!

By all means, it is certainly more circular-economy friendly for destinations, but also shows a shift in travel awareness as moving from shallow window shopping to actually reliving the experiences long after people have returned home. Now I want to see who shows up to my next self-made Gulash dinner! 7. Noctourism Visiting a very famous place and have it all for yourself - let’s say the Taj Mahal - may seems impossible to most of the travellers, but what if this would happen during the night hours instead of at the peak hours of the day?

This is one of the growing trends in travel and tourism and worth of observation for 2026: Nocturnal Tourism or Noctourism. Fully aware of personal safety always, regardless of where travellers might be heading this year, exploring at night does not just mean walking around half-lit back streets of capital cities, but a whole different way of discovering and appreciating places that would be otherwise overcrowded during the day. An example of Noctourism is: Star-gazing which might not be a trend but if we look at the ever-increasing light pollution affecting even the most remote corners of the world and growing 10% annually (National Geographic) - almost like saying we just can’t seem to be able to do a simple thing as to switch off the lights - there are companies like DarkSky International that are devoted to preserving the skies and its natural darkness, so if you are looking for the next best spot to take that night-vision timelapse, you can check on their website for the dark-parks area around the world.

And it doesn’t have to be safari in South Africa, it can also be an overnight on a sandbank in the Maldives or a cruise in the northern seas where some cruise ship companies promise a return trip free of charge if the aurora lights are not seen. Nocturism is not only about stargazing, but it can also refer to travellers making the most of their time abroad - at night - instead of during the day, perhaps visiting monuments, famous districts and even Global Landmarks like the Taj Mahal in India - which does night visits and opens on full moon days each for just 50 lucky guests at night.

https://www.tajmahal.gov.in/night-view.

aspx https://www.nationalgeographic.com/travel/article/what-is-noctourism-rise-of-after-dark-activities https://www.hurtigruten.

com/en 8. Pop Culture-Led Tourism We live in the era of Pop-Culture. What could that mean? For starter, the word itself - pop - something pops, done it’s gone, it has popped.

So that symbolizes the short and even shorter presence of something in our lives. How does this relate to travel? Movies, TV-show, Songs, - sometimes books, yes, books - are influencing the choice of a destination because media often idolizes the location where it was filmed. And this is not always good, many set locations are often not ready to welcome that kind of volume of visitors.

If you put together a short-term interest times 3 if the show/movie becomes famous then multiplied by the volume of today’s reach on social media you will have unfortunate results such as the ones of Thailand, in Maya bay, or Croatia in Dubrovnik and many others where over tourism was directly connected to never ending quest for more. https://www.businessinsider.com/famous-movie-and-tv-locations-ruined-by-tourism-2020-2#star-wars-the-force-awakens-helped-spur-an-increase-in-tourism-to-skellig-michael-but-this-isnt-an-entirely-good-thing-8 This is directly connected to the next one: 9.

Romantasy If we look out there - it’s January and the movie awards season is in full swing, there is a tendency for cinematic escapism - meaning people are loving movies and TV-series that takes them to another era, another time. Think Bridgeton-saga, Gilded-Age series and more similar concept that are fueling what’s now called Romantasy - a mix between romance and fantasy. In travel this refers to the search for experience and locations that yes are romantic, but romance alone doesn’t cut anymore, it needs to recall the ‘fantasy’ element of these period-drama that are so popular nowadays.

It brings right in these landscapes you’ve seen in the movies, and Acotour for example, in the UK is doing just that. I get it, there’s a lot of binge-watching going around lately and if you match this to an near-obsessive use of social media that turns genre-aficionados into actual location-stalkers all in the name of a post on social media that says ‘I was there’, suddenly this trend does sound very romantasy to me, it sounds scary. https://pageturnertours.com/your-romantasy-acotour/ https://www.

paxnews.com/news/buzz/romantasy-retreats-glow-cations-10-travel-trends-canadians-2026#:~:text=1.,Traditional%20celebrations%20are%20evolving 10. Skillcation This one is one of my favourites, if not the favourite.

Alas people are now showing signs of actual interest beyond absent-minded travel mania and are favouring going on holidays with the intent of learning something new, a new skill - hello Skillcations! For many, a holiday is still a holiday, without a deeper meaning, a profound sense of life or anything too hard to do and feel. Let it be just a holiday, no strings attached, and nothing wrong with that. However studies show that we come out much more refreshed and energised from a period of rest or a holiday if we have put our mind at learning something new, more than spending time doing nothing.

So skillcations are the perfect blend of a holiday with a purpose, which serves well not just service providers in the travel industry but also fills the personal growth-led perspective on life that seems to be paramount these days. So mastering a skill, learning something new or just spending time doing that one thing you really love, that is what a skillcation is about. Of course, a trend is something we read between the lines, there isn’t a request for a skillcation holiday as such, but if operators observe the true nature of that next booking, they might just be selling a skillcation, without even knowing it.

https://www.forbes.com/sites/bryanrobinson/2025/11/08/skillcations-are-the-work-trend-of-the-future-career-experts-say https://www.axios.

com/local/chicago/2026/01/22/2026-travel-trend-skillcation-curiosity-leave? https://www.cntravellerme.com/story/the-biggest-travel-trends-of-2026 https://www.

forbes.com/sites/emesemaczko/2025/10/15/3-new-travel-trends-making-2026-tourism-more-sustainable/?utm_source=chatgpt.

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