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Index/Leadership/Truth about Local Government
Truth about Local Government artwork

What Good Looks Like: Delivering Housing Through Public - Private Partnership

Truth about Local Government · 2026-06-24 · 18 min

0:00--:--

Key moments - from our scoring

Substance score

46 / 100

Five dimensions, 20 points each

Insight Density9 / 20
Originality7 / 20
Guest Caliber12 / 20
Specificity & Evidence11 / 20
Conversational Craft7 / 20

Firas Beber brings perspective from both sides of the local government-developer divide, addressing fundamental misconceptions that hamper partnership success. On the private sector side, there's often skepticism about local authority responsiveness and professionalism; on the public sector side, wariness about developer motives. Beber illustrates what works through three exemplar projects: a 3,000-home mixed-use scheme in northwest London with 35% affordable housing and £100 million in community infrastructure, a former British Steel site regeneration in the West Midlands, and an urban transport-node scheme. The common thread across all three is placemaking as the primary lens - understanding local authority priorities, establishing genuine leadership alignment, and committing to community engagement before design. Beber emphasizes that early conversation about guardrails, expectations, and council priorities generates the confidence developers need to invest significantly pre-permission. His strongest advice: avoid presuming viability or treating schemes as balance sheets; instead, lead with destination and placemaking, then layer in housing mix, density, and design. Current blockers include market viability challenges, consumer confidence issues, and inconsistent local plan coverage, which creates speculative applications and appeals pressure on authorities without clear strategic frameworks.

Key takeaways

  • →Being 'open for business' means clearly communicating expectations and social infrastructure requirements upfront, then maintaining consistency through the planning journey rather than changing rules mid-process.
  • →Large-scale regeneration schemes succeed when developers engage by leading with placemaking and destination - understanding how the site bleeds into its wider context - before finalizing housing mix, density, and architectural articulation.
  • →Local authorities that lack up-to-date local plans invite speculative applications and appeals pressure; those with clear strategic frameworks attract genuine partnership and significant forward investment from the private sector.
  • →The West Midlands British Steel site initially failed because the developer didn't engage on the local authority's terms; reframing the proposal around city-centre integration and placemaking transformed it into a sold-out scheme.
  • →Government infrastructure funding and local government fiscal empowerment are prerequisites for new towns ambition; without forward-funded infrastructure commitment, market delivery follows, rather than leads.

In this episode

  1. 1Misconceptions Between Public and Private Sectors in Development
  2. 2Three Case Study Schemes: Northwest London, West Midlands Steel Site, and Urban Transport Node
  3. 3Stakeholder Engagement and Leadership Quality in Successful Partnerships
  4. 4Being Open for Business: Clear Expectations and Community Involvement
  5. 5Placemaking as Priority Over Balance Sheet Considerations
  6. 6Market Challenges and the Role of Local Plans in Development
  7. 7Government Infrastructure Investment and Local Government Empowerment for Economic Growth

Mentioned

Firas BeberMatt MastersLocal Partnerships

Guests

Firas Beber

Topics in this episode

PlacemakingPublic-private partnershipsHousing regenerationMixed-use residential schemesAffordable housing targetsCommunity Infrastructure LevySection 106 agreementsLocal plan frameworksSpeculative planning applicationsNew towns ideology

Questions this episode answers

What are the biggest misconceptions developers and local authorities have about each other?

Developers often perceive local government as slow, unresponsive, or not business-minded; local authorities worry developers are trying to cut corners or pull wool over their eyes. In reality, both sides are hardworking and outcome-focused, but need to understand mutual constraints and establish clear partnership terms.

How do you structure early engagement between a developer and local authority on a large scheme?

First, assess the quality and commitment of political and officer leadership; second, understand the council's priorities - affordable housing, community facilities, placemaking - and confirm they'll maintain consistency throughout; third, communicate clearly what constitutes 'open for business' so developers can invest with confidence pre-permission.

Why did the West Midlands British Steel scheme initially fail to progress?

The developer didn't initially engage on the local authority's terms; they presented a scheme without understanding how it integrated into the city centre. After reframing the proposal around placemaking, city-centre context, and proper density/housing mix, it received positive response and is now a sold-out success.

What's preventing more high-quality placemaking schemes right now?

Scheme viability challenges, weak consumer confidence in the housing market, and critically, inconsistent local plan coverage - authorities without up-to-date plans attract speculative applications and appeals, creating a quagmire of mistrust rather than genuine partnership.

How important is placemaking relative to building design in large regeneration schemes?

Placemaking and destination-building are the primary puzzle; open spaces, community infrastructure, and how the scheme integrates into its wider context come first, with building design, density, and scale as the secondary layer.

What our scoring noted

Our reviewer’s read on each dimension, with quotes from the episode.

Insight Density

9 / 20

The episode contains a handful of genuinely useful observations - particularly the mechanism by which early advocacy translates to unconditional developer investment - but these are surrounded by platitudes about 'partnership,' 'listening,' and 'placemaking first' that practitioners in the sector will have heard many times. The density of non-obvious insight per minute is low for an 18-minute episode.

gave the confidence of a developer in this case, to put forward unconditionally, circa 80 to 100 million pounds of forward investment to acquire the site that is the that is the power of advocacy
what's happening is I won't say adversarial but they're testing the planning system to take those applications to appeal

Originality

7 / 20

The core arguments - engage early, put placemaking first, be clear about expectations - are well-worn planning-sector wisdom and represent no contrarian or first-principles thinking. The framing of developer confidence as a prerequisite for unconditional site acquisition is the closest the episode comes to a fresh angle, but even that is standard pre-app practice described in familiar terms.

the buildings will come the design of the articulation of the buildings will come but actually it's about those open spaces the place making
it's showing clearly what the expectations are as one then sorts to bring forward a master plan scheme

Guest Caliber

12 / 20

Beber is a credible dual-qualified practitioner with real experience on both sides of the fence and involvement in large, genuine schemes (3,000-home mixed-use, former British Steel site). However, he is a consultant/advisor rather than a principal developer or local authority leader, and the transcript reveals more process commentary than deep strategic authorship.

a large mixed use residential scheme of around 3000 homes, 35% affordable housing involved with that, £100 million worth of community infrastructure levy
a former British steel site in the West Midlands, a site which was quite centred in a city, needed to have some sort of transformational effect

Specificity & Evidence

11 / 20

There are some solid headline numbers - 3,000 homes, 35% affordable, £100m CIL/S106, £80 - 100m unconditional investment - and credible project archetypes (former SIL in NW London, former British Steel site). However, no schemes, boroughs, or developers are named, and the third case study is barely described; evidence remains anecdotal and anonymised throughout.

a large mixed use residential scheme of around 3000 homes, 35% affordable housing involved with that, £100 million worth of community infrastructure levy, planning taxes, receipts, Section 106
put forward unconditionally, circa 80 to 100 million pounds of forward investment to acquire the site

Conversational Craft

7 / 20

The host asks some structurally reasonable questions and does follow up on the 'open for business' point to push for specifics, but there is no meaningful challenge to any claim, the host visibly loses his thread mid-sentence, and the episode closes with uncritical praise - hallmarks of a PR chat rather than a rigorous interview.

just with that point because i think every local authority director of place every lead will be thinking i absolutely want that in my area for my residents what does it mean to be open for business
being honest as well here the reason that works you had the you had the knowledge and you had the uh the the uh what i'm looking for here

Conversation analysis

Computed from the transcript - who did the talking, and the words that came up most.

Most-used words

local34government21forward15place13schemes12site10sector9scheme9deliver8authority8trying8community8across7opportunity7understand7private6

Episode notes

In this episode, Matthew Masters sits down with Faraz Baber to explore what great public - private partnership really looks like in practice and why it is critical to unlocking housing delivery and economic growth across the UK. Drawing on his experience working across both local government and the private sector, Faraz shares a candid view of where partnerships succeed, where they fall short, and what genuinely drives delivery. The conversation moves beyond theory to focus on the practical realities of collaboration: trust, leadership, shared ambition, and the balance between commercial drivers and public value. Bringing this to life, Faraz reflects on two major regeneration schemes he played a central role in: Grand Union in North West London and Canalside South in Wolverhampton. These case studies demonstrate the transformational impact that effective partnerships can have, turning underused or derelict land into thriving communities, delivering thousands of new homes, creating jobs, and driving long-term economic growth.

Full transcript

18 min

Transcribed and scored by The B2B Podcast Index.

Welcome back to the Truth About Low Government podcast. I'm Matt Masters and today we're looking at how do we ensure good public sector, private sector partnerships to deliver housing and regeneration. And to dig into that question, I'm delighted to have Firas Beber, a dual qualified Chartered Severin town planner, someone who's got a very high profile nationally with a number of membership organisations and with local authorities across the country supporting developers to really seize the moment to seize the opportunity when it comes to development so firstly for us thank you so much for coming on today how are you yeah i'm good enjoying the british summertime weather it could not be more toasty but all really good thanks well thanks taking the time to come on so you you've worked across both local government and the private sector what's the biggest misconception each side has about each other well that's a really good question yes i have worked on both sides of the fence and I think the benefit of my background is I have worked both in local government whether it's at a county level or indeed across a number of London boroughs representing London with the mayor as well so having a really good insight of how both sides operate together with my private sector experience working in consultancy for the last 15 or plus years I think the there are misconceptions on both sides about how each side operates you know from the consultant developer side you know there's a there could be a feeling of you know is this uh how how active proactive and business-minded is local government you know is is a sort of preconceived notion that you can often hear about that i can never get hold of anyone in a local authority or you know uh we never really get the service we think we're paying for you know those sort of anecdotes are often held and conversely you know in the public sector lens it can often be you know cautious wariness about what the you know the outcomes are from what the the private sector is trying to drive and are they trying to pull the wool over our eyes and that sort of notion I guess you know looking back at both sort of what roles I've done in both sides actually I can say to you local government they're very hard working you know the idea that they're not is simply wrong they are dedicated staff that try to do the utmost for their council and their residents and conversely look on the consultant side you know they're working with clients they're working with clients to try and get the best outcome and the best opportunity that they can but the guardrails are the local authority and that's where we need to make sure that right balance between mutual beneficial outcomes are achieved.

And I wanted to dig in really into what good looks like but to do so I want to dig into the three case studies that you've been involved with, three really large and impressive schemes. Could you give a bit of a background context to those schemes before we dive into what good looks like please? Sure, so look I've been involved in a number of large-scale mixed-use residential schemes across the country and the The three sort of exemplars I want to sort of talk about is one which is in northwest London in a borough known to be very proactive towards development.

It was a former strategic industrial location of a site which had largely lost its way in terms of its ability to create an industrial use. Here, we look to bring together a large mixed use residential scheme of around 3000 homes, 35% affordable housing involved with that, £100 million worth of community infrastructure levy, planning taxes, receipts, Section 106 to improve, transport and highways, as well as other sort of services like a community centre and other provisions like a healthcare centre as well as retail.

And really a very high-level placemaking scheme, which effectively not just helped to regenerate that site, but also regenerate it with the lens of bringing in the benefits for the existing community as much as the new community. So that's a scheme I really want to sort of showcase as an example. Another is a former British steel site in the West Midlands, a site which was quite centred in a city, needed to have some sort of transformational effect to try and recreate what could be an opportunity not again just in its isolation but how does it bleed into the city And then the third one is more conventional but again demonstrates leadership about how one works against or with sorry local plan requirements to deliver against the strategic objectives of a new transport node, create some density of homes create some infrastructure social provision around uh schools and community center provision as well so again that's a very urban scheme i want to touch on and all have very different flavors of stakeholder relationships which i'd like to sort of touch on in the discussion well let's get into that stakeholder engagement piece and i guess from your perspective having worked on both sides the fence what good feels like to both sides when you're involved in a scheme obviously different schemes different complexities different elements but how do you manage stakeholders to achieve these outcomes which quite frankly not many people could deliver yeah really good question and and you know the magic dust really sits down to advocacy listening understanding what actually on a site-by-site basis are the needs requirements and, you know, the pressures for that area.

So if we take, for example, the first example that I said, the Northwest London site for 3,000 homes, the initial discussion actually was all about, you know, there's an opportunity here. The developer wanted to, had never worked in this particular authority, wanted to understand what the certainty of leadership and quality of leadership was like at a member level and also at an officer level. And, you know, really said, you know, in this case, you know, for us what what is it like to work in this particular borough are they open for business to do things in a proactive way and my experience was positive so I said look you know leader is front of foot very open very pro-minded and wants to make sure he can see transformation in his borough and has good quality officers to follow through and so that early conversation to understand the quality of the leader, the members, the officers was important.

And then linked to that was the importance to understand if a site was of this scale was to come forward, what were the priorities for the council? What did they want to see in order to see such a transformation take place? And things like affordable housing, priority number one, making sure there were the right community facilities for both the existing and new community, looking at ways to improve the placemaking, to create it as a place rather than just a housing estate. Those were sort of elements of an early discussion, which gave the confidence of a developer in this case, to put forward unconditionally, circa 80 to 100 million pounds of forward investment to acquire the site that is the that is the power of advocacy that if they can see there is a genuine open for business mindset developers will come in the belief that they can do business and put forward that level of investment without a piece of paper with a planning permission because they know what the guardrails are so just with that point because i think every local authority director of place every lead will be thinking i absolutely want that in my area for my residents what does it mean to be open for business it's showing clearly what the expectations are as one then sorts to bring forward a master plan scheme so does it have the necessary social infrastructure that the council is seeking to achieve and what is it let's be clear about it let's not change the rules as we go down the line let's be clear from the outset what is it they need to see derived from that scene and are they prepared to see that through the journey from start to finish that means dealing with perhaps difficult conversations where they need to have those but also showing the benefit of what can happen and of course the other link to that which I should say is as you do these large-scale schemes is bringing the community with you so not making it carte blanche that you've just taken a view but then you may pivot in that journey of master planning and delivery to make sure you're accounting for things that you may not have.

But the key is confidence that actually the leadership will play their part in that planning and development process. You get that confidence and you can see the follow through with good quality officers that are also very clear on what their mandate is on behalf of their elected members that where the want of a better word the the partnership derives the the outcomes that i'm talking about and actually it's really interesting you talk about that word partnership because actually it's a theme that is for me at the moment having been involved with a number of senior hires in the last uh two months it's one of the themes which i think is absolutely current is absolutely relevant across local government now we've talked about being open for business are there any piece of advice you would give around behaviors activities to avoid doing if you are looking as a local authority to partner with developers in order to to bring forward schemes and to actually unlock play shape potential i think it's less about avoiding but understanding what the parameters of engagement should look like you are not going into a local authority to get a stamp of approval without the due process but what you are trying to do is engage with local authorities to understand you know how can you play a role on sites that you have an interest in and I suppose you know if we take the other example which is in the West Midlands when my client originally engaged with the local authority on that scheme perhaps they didn't engage in the way they should have and so when they first had an approach to try and do something they didn't get through the gate because they hadn't quite understood what that opportunity should look like on behalf of the lens of the local authority and and you know my advice to the client would look get placemaking at the heart of what you're doing get the destination as part of what you're trying to achieve it's a very central location and then think about that housing mix, the density, the scale, what that quantum should look like, and then what that place should be as a part of a wider master plan.

And then going back to the drawing board, which is what they then did to build in those factors, and then remake the case that actually, having recasted and thought through a little bit more about how that bleeds into the city, city centre, that received a much more positive response as it went through the procurement process and today I can say to you that scheme is being built and I think at first phase it's already sold out you know before the site has even been fully built at such as the excitement that that scheme has now attracted for the city centre.

So the key really is not presuming things or not trying to just look at it as a balance sheet or appraisal sheet but looking at it as a place first and foremost the buildings will come the design of the articulation of the buildings will come but actually it's about those open spaces the place making the the feeling that you will actually create a destination actually the design of the buildings the density of the buildings the scale of the buildings that is almost dare i say the second part of the puzzle so it's understanding that that um that genesis of how you create these large-scale regeneration schemes absolutely and i think look being honest as well here the reason that works you had the you had the knowledge and you had the uh the the uh what i'm looking for here you had the integrity to be able to say to the developer that what you put forward isn't good enough really think about the place and then when you did and they came back and done that you've now done one of the most impressive schemes in the west midlands for a very long time so there is absolutely i understand the the linchpin that you are in terms of the almost the interface between between these two obviously interconnecting pieces of the puzzle um what's the biggest blocker right now to delivering more impressive schemes like the ones that you've talked about that we're in a difficult place.

The nature of the market is such that there is still the drive to deliver very high quality placemaking schemes, but the market is one which at the moment isn't delivering the ability to do so. And there's a cumulative set of reasons around that. A lot of will be said around the viability of schemes and you know government and local governments are trying to do their utmost to find ways in which to provide grant to help underpin schemes but the reality is the consumer confidence side of things is also a challenge in trying to get buyers to buy homes notwithstanding for the right place the right price and the right environment that can still happen I think the key right now is making sure that wherever developers are wanting to do business there is an appetite to looking at doing it And some places will have a very clear up-to-date local plan, and it will be very clear what they want to achieve.

In other areas, there are no up-to-date local plans. And what we're seeing is, in some cases, speculative applications going forward which in a sense then creates that that feeling of mistrust because you're starting to see some applications coming forward where no development has been earmarked for but yet because there's no local plan in place what's happening is I won't say adversarial but they're testing the planning system to take those applications to appeal so there is this sort of quagmire of challenge going on where we're seeing local authorities that haven't done their homework to get their local plans in place being tested and that's largely because as we all know there is a huge housing need and the government are are trailing the need to to get sites coming forward and if they're non-determined they will be potentially taken over by the Secretary of State or indeed in London by the mayor.

So there is an edge at the moment in the environment that we're working in. And do you think the recent central government changes in terms of just the figures at the top of the tree, do you see that having any impact in terms of the ability to deliver or the ability to be ambitious, both as local authorities or developers in place shaping? it's it's an interesting question because it's multi-layered um certainly the government are doing their utmost to try and provide the market with certainty on decision making and they've made some planning changes that are driving towards that element we know there's a huge ambition for the new towns uh ideology that's been sort of well trailed and uh some will be looking to charge ahead now that the local elections are out of the way and others will be slightly forced because of the local election results which have looked to try and pause those opportunities so again there's a mixed result the key really to see that acceleration if we take the new towns is a real commitment by I'm going to use the word big government as opposed to local government to help provide the forward fund investment for local government to drive forward the infrastructure to get those new towns up and running.

That in itself will then drive the market towards delivering around it in terms of the private sector investment. So there's a real opportunity here for government to actually look if economic growth is the priority, putting forward that infrastructure funding at a local level.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Europe Is Losing the Sea Cable RaceThreat Talks · on Public-private partnerships76 / 100
  • Serving Up Talent: Workforce Development and the Future of Hospitality HiringDine & Dish · on Public-private partnerships74 / 100
  • Balancing Legacy with Flexibility - with Vivienne Grafton of the Bank of EnglandPurpose of Place · on Placemaking66 / 100
  • Brass Tacks S2E06 - Fighting Cybercrime at Global ScaleFortinet Cybersecurity Podcast · on Public-private partnerships64 / 100
  • Episode 60: The Leadership Principles Behind Enduring Institutions and Family Enterprise with James RosebushFamily Business Audiocast · on Public-private partnerships61 / 100
  • Defense Innovation Project - Eileen VidrineThe Business of Data Podcast · on Public-private partnerships53 / 100

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