Trust.ID Talk · 2026-03-05 · 13 min
In this episode of Trust.ID Talk: The Digital Certificate and Identity Security Podcast, host Michelle Davidson is joined by Sophie Creese, Founder of MotherBoard and Co-founder of HeyFlow, to tackle one of tech’s most urgent and misunderstood challenges: why are 50% of women leaving the industry by age 35? What You’ll Learn: Why the 50% attrition rate is a business problem How to diagnose blind spots in your female talent lifecycle The critical role the manager's life experience plays in employee support Why the return-to-work period is a make-or-break moment How to shift from reactive support to proactive planning Sophie Creese is the Founder of MotherBoard and Co-founder of HeyFlow, known for her expertise in gender diversity, talent retention, and organizational culture within the tech industry. With a background in scaling technology businesses, she has identified and addressed critical gaps in how organizations support female talent across their lifecycle, particularly during reproductive life moments. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and YouTube Podcasts, instructions on how to do this are here .
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