S06E03: Creating Authenticity with Dawn V. Carr of Mahogany Minds

Episode notes

Check the assumptions you have about target audiences - especially with Black consumers. Don't assume the data you have is enough, look into the nuances to guide your business decisions. Dawn's team at Mahogany Minds helps brand teams not only ask questions, but to learn more but know the optimal questions to ask to get beyond initial perceptions. On this episode Dawn talks about brands that have successfully - and sometimes less successfully! -

• S07E01: Accessible Research is Good Research (with Steve Levine and Kari Bassett-Levine)64 / 100
• S06E06: Beyond Words - Performance Ethnography to Understand Positionality and Inclusive Research with Dr. Jasmine Mahmoud
• S06E05: Build Tools with Inclusivity in Mind with Shamsu Bhaidani of Bello
• S06E04: Inclusivity Starts with Awareness with Michele Ronsen of Curiosity Tank
• S06E02: Accessibility is Usability with Annabel Weiner of Ally