Trending In Ed with Mike Palmer · 2026-05-27 · 35 min
Commencement season is here, and while we all love the tradition, let’s be honest: a lot of graduation ceremonies are still operationally stuck in the 18th century. This week, Chase Rigby, CEO of Tassel, joins Mike Palmer to talk about what it actually takes to modernize the final milestone of the student lifecycle. Chase shares his path from teaching seventh-grade math and science with Teach For America to working as a product manager at Google, before ultimately using a search fund model to acquire Marching Order and evolve it into Tassel. We dig into why forward-thinking colleges are moving away from treating graduation as just a logistical headache and starting to view it as a strategic marketing and recruitment engine. Chase explains how Tassel is trying to upend the traditional business model by moving away from nickel-and-diming students with steep fees for their own achievement, and instead leveraging community gifting platforms that put money back in their pockets for rent or student debt.
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