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The Rebranding Journey: From GDC to GDC Festival of Gaming with Informa's Will Wise

Trade Show Talk Podcast · 2026-04-01 · 1h 1m

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Episode notes

In episode 73 of Trade Show Talk, host Danica Tormohlen explores the transformative GDC Festival of Gaming 2026 , highlighting innovative event strategies, sponsorship activations, and industry insights with Will Wise, Vice President of Sales/Partnerships for the Gaming Vertical at Informa Festivals. Discover how the rebranding, global community, and creative activations are shaping the future of gaming events. In this month's advocacy segment, Tommy Goodwin, President and CEO of the Exhibitions and Conferences Alliance provides an in-depth update on industry advocacy, government shutdown impacts, and upcoming legislative initiatives affecting trade shows and events. Register for Legislative Action Day for free here .

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