The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Ops/Total Retail Talks
Total Retail Talks artwork

Nicotine Brand ALP's DTC Journey to Success

Total Retail Talks · 2026-08-17 · 22 min

0:00--:--

Episode notes

In episode 514 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Lorenzo De Plano, co-founder and CEO of ALP, the leading direct-to-consumer (DTC) nicotine pouch brand, valued at over $1 billion. Listen in as De Plano discusses the genesis and growth of the company (2:15), why launching DTC first provided a sandbox to test and…

More from Total Retail Talks

All episodes →
  • How Organic Apparel Brand Pact is Navigating the International E-Commerce Market
  • How Bookshop.org is Helping Independent Bookstores Compete in the Age of Amazon
  • James Avery Artisan Jewelry Brings a Handcrafted Approach to Store Design
  • Hint's Refreshed Positioning Taps Into Hydration as a Cultural Movement
  • The Art of Comfort: Faherty CEO on its Hospitality-Driven Retail Strategy
Explore the best B2B Ops podcasts →
All Total Retail Talks episodes →