
Top Voices: The Global Insights Exchange · 2026-05-14 · 56 min
Top Voices podcasts have been focused on diversity from the outset. Paula McGrath and Bruno Herrmann have had the opportunity to talk to leaders in a variety of functions, roles, locations and industries so far. This new episode is no exception as they welcome Mirko Lorenz. Mirko is an Innovation Manager with Deutsche Welle, one of the major content creators and broadcasters in Europe. He is also the Co-founder and Chairman of Datawrapper and he combines two passions: journalism and technology. Deutsche Welle manages and delivers content in 7 core languages (Arabic, Mandarin, English, German, Spanish, Brazilian Portuguese, and Russian) in addition to news and information in 23 other languages. Therefore, Mirko knows what it takes to build an ecosystem and use tools producing multilingual content effectively in an engaging, meaningful and relevant way for international audiences. During this conversation, Mirko explains why content management is crucial for the media industry and how he has ended up in his current position in this Germany-based organization that is well known all over the world.