Top Voices: The Global Insights Exchange · 2025-12-12 · 1h 3m
From Afterthought to Infrastructure: How AI Is Changing Localization, Roles, and Enterprise Expectations In this episode of the Top Voices Podcast, hosts Paula McGrath and Bruno Herrmann sit down with David Webb, Vice President of Global Enterprise Sales at XTM International, for an honest discussion on where language technology is heading - and what enterprises are getting wrong about AI. David explains why AI has “put translation on the map” at executive level, but also why the hard part is turning buzzwords into operational value. The conversation explores ecosystem-driven language management, internal evangelism, and the shift toward data-centric roles like Language Data Manager and AI Strategist - while stressing that multilingual AI can’t succeed without deep language expertise.
Episode 22: Matt Grotenstein, Vice President North America @ GTE Localize57 / 100Episode 21: Mirko Lorenz, Innovation Manager @ Deutsche WelleEpisode 20: Véronique Özkaya, Chief Executive Officer @ DATAmundiEpisode 19: Lorcan Malone, Chief Executive Officer @ XTM InternationalEpisode 18: Amer Qobti, Arabic Localization Expert