$65,000 in pipeline from their own product: Riley Timmins @ Cacheflow

Episode notes

$65,000 in pipeline. 0 spend. You: “It must have taken a lot of work.” Riley: I hardly spent a day doing this. You: “I’m sure it burned a hole in your pocket!” Riley: Lol, not even a penny. You: “You must be joking” Riley: Did I stutter? His ICP.. sells to his ICP. He added a button in the tool. The tool? Cacheflow ’s quote-to-cash platform This button was visible to the customers of their customers. Took him less than a couple of hours of work. Simple changes. Low-cost tactic. Riley (Head of Marketing) shares: 1. Exactly how he implemented it 2. What he would do differently 3. Who else can do this