TLDR · 2025-12-11 · 1h 10m
Most writers are worried AI will take their jobs. But Devin says CMOs should be way more worried. In this episode of TLDR, I sat down with Devin; ex-CEO of Animals, consultant to B2B brands, and all-around content strategist; to talk about what’s really breaking in B2B content, and why the old playbooks are falling apart. Tune in to hear us break down: The real reason most B2B content is bad Why the playbook era is over How SEO isn’t dead, but it’s changing fast Why CMOs are at risk The new content org model Why the biggest problem isn’t AI or SEO shifts, it’s leadership If you're a CMO rethinking your content bets, a founder trying to build a smarter growth engine, or just someone who enjoys a brutally honest take on today's marketing, you’ll want to hear this one.
40+ Candidates, 100% Board Vote, Hiring Your Replacement as CEO: Toni & Hadi @ Oyster
300+ Enterprise Meetings/Year Through Systematic Outbound: Rey @ eight25 Media
30+ Events, 2.4M Revenue Through Relationship-Led Marketing: Taryn @ Fuel AI
2.5x Higher LTV by Pricing Annual Plans on Retention: Dan @ Diligent
6% Email Reply Rate Through Hyper-Targeted 50-Person Lists: James @ Hunter.io