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Index/Tiny Marketing
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Ep 181: [Workshop Replay] Sell The Promise First So Your Program Funds Itself | Guest Expert: Melissa Camilleri

Tiny Marketing · 2026-03-22 · 1h 7m

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Topics in this episode

Group programsMelissa CamilleriProspect NetworkMVPpreselling

Episode notes

Send us Fan Mail This is the replay of the LIVE workshop Melissa Camilleri facilitated with Tiny Marketing last week. We show you how to pre-sell a group program so you get paid before you build, using a simple MVP instead of months of recording and guessing. We also dig into why human feedback and community matter more than ever as AI makes information cheap. • pre-selling as paid proof of concept to reduce risk • shifting from 1:1 time limits to one-to-many scalability • starting with what already works in your client process • identifying the “hump” that becomes a focused mini-offer • designing a minimum viable product that delivers outcomes • choosing a format learners will actually use • keeping launches simple with connect collect deliver • what you do not need like pre-recorded modules or fancy pages • handling low enrollment and still delivering value • positioning expertise beyond AI with support and community Melissa Camilleri Check the show notes to get started. Go to challenge.saranoelblock.com. It’s at standfortheand.com slash sold out. You can book yours through the link in the show notes.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • 073: Reset Your Sales StrategySelling Your Expertise · on Group programs66 / 100
  • 130: How to take your business from Economy to your First Class OfferLifePilot · on Group programs50 / 100
  • John & Tyler: Is Your Startup Idea Actually Good? AI, Vibe Coding, Steve Blank & Idea ValidationStartup Ignition Podcast · on MVP

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