Ep 174: Lifecycle Marketing That Doesn’t Annoy Anyone | Guest Expert: Craig Zingerline - Email Marketing - Tiny Marketing

Topics in this episode

Email Marketing Lifecycle marketing text marketing

Episode notes

Send us Fan Mail We break down lifecycle marketing as a practical engine that connects acquisition to revenue with smart flows, clean lists and respectful cadence. Craig Zingerlein shares deliverability tactics, must-have sequences and simple tests to raise conversions without burning out. • definition of lifecycle marketing and where it sits in the funnel • flows versus campaigns, triggers and exits • lead nurture, onboarding, upsell, abandoned cart, evergreen, sunset • avoiding spammy outreach and protecting deliverability • separating cold email, CRM marketing and transactional messages • segmentation tactics to exclude bot clicks • timing windows for B2B upsells and proposal follow-up • using replies to shift from automation to one-to-one • A/B testing cadence and watching unsubscribes • mapping flows with goals, steps, content and CTAs • tools for building flow maps and where to find Craig If this episode made things feel a little more doable, I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle.

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