Ep 161: Stop Shoving 10K Programs At Strangers, Please | Guest Expert: Lori Young

Episode notes

Send us Fan Mail Join the Consultant's Mastermind << FREESIES We map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity. • defining gateway offers for B2B committees • moving strategy out of free calls into paid roadmaps • pricing and scope for mini offers around $500 - $1,000 • four to six week sprints that deliver one quick win • checkpoints, re‑enrollment, and natural upsells • designing eight to twelve week main offers • reducing overwhelm by stripping non‑essential content • AI tool suites and short workshops as mini offers • meeting buyers at different awareness and trust stages Lori Young is the founder of On a Mission Brands and the creator of the Offer Mojo Method . With 15+ years of experience, she helps coaches, consultants, and transformation experts build aligned and profitable offer ecosystems - from free lead magnets to premium programs.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Navigating the Shifting Landscape of Sports Fandom, Media Rights, and Fan EngagementInsight Exchange by L.E.K. Consulting · on Consulting76 / 100
• The Long Game: Building Relationships and Credibility in Consulting with Grant MarcksConsulting Uncensored · on Consulting65 / 100
• Executive Presence Decoded: What It Really Is & How to Build It (in the AI Era)Here's the Deal · on Consulting51 / 100
• Live with Hospitality from WithinHospitality from Within · on Consulting44 / 100
• Always Be Educating And You'll Never Have To Ask For A SaleThe AI Advantage for Local Business · on Consulting32 / 100
• Michael Murphy on Transforming Business Agility with ADAPTOVATEB2B Automation Spotlight · on Consulting

• Ep 202: Relationship-Led Pipeline with Jessica Lackey [Originally Live AMA]80 / 100
• Ep 196: Stop Pitching Cold And Start Selling Through Warm Paths67 / 100
• Ep 193: Five Follow-Up Scripts To Restart Stalled Sales Conversations [LIVE]73 / 100
• Ep 192: Stop Calling It A Discovery Session [LIVE]58 / 100
• Ep 191: What If The Best Business Advice Sounds Messy?25 / 100