Ep 161: Stop Shoving 10K Programs At Strangers, Please | Guest Expert: Lori Young

Episode notes

Send us Fan Mail Join the Consultant's Mastermind << FREESIES We map a practical path from cold prospect to confident client using gateway offers and four to six week mini offers. Lori Young shares how to price, scope, and sequence offers that build trust, reduce overwhelm, and convert with integrity. • defining gateway offers for B2B committees • moving strategy out of free calls into paid roadmaps • pricing and scope for mini offers around $500 - $1,000 • four to six week sprints that deliver one quick win • checkpoints, re‑enrollment, and natural upsells • designing eight to twelve week main offers • reducing overwhelm by stripping non‑essential content • AI tool suites and short workshops as mini offers • meeting buyers at different awareness and trust stages Lori Young is the founder of On a Mission Brands and the creator of the Offer Mojo Method . With 15+ years of experience, she helps coaches, consultants, and transformation experts build aligned and profitable offer ecosystems - from free lead magnets to premium programs.

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