Hosted by Localogy
Accelerate your SaaS Smarts. Localogy’s Mike Boland drills down into the stories from the forefront of localization and the local commerce ecosystem. Mike interviews the power players in media, brand, agency, and SaaS who are calling the shots in modern commerce.
89 episodes · publishes weekly · latest 2024-08-28 · ~22 min/episode
Rank
#3676
Substance
58.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#3676 of 6183
Substance
Top 59%
outscores 41% of the index
This Week in Local ranks #3676 on The B2B Podcast Index with a substance score of 58.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Monica Ho is a legitimate CMO of a real $100M ARR company in a specific vertical, which is meaningful practitioner credibility, but the conversation never draws out hard-won operational wisdom - she speaks almost entirely in product marketing language rather than as an operator sharing learnable lessons.
Averaged across 1 recently scored episode, with cited evidence.
There are a few genuinely non-obvious observations - notably that pulling cross-channel signals improves AI recommendations even when a client only uses one SOCi module - but the bulk of the episode is product marketing framing dressed as insight, with considerable padding and standard SaaS talking points about integrated platforms beating silos.
“if you've got AI sitting on a very limited or siloed data set. Yeah, well it's going to learn from”
“we pull in social signals and local review signals that then guide our local search recommendations”
The core arguments - integrated platforms beat siloed tools, AI needs broad data, local marketing is hard to scale - are well-worn SaaS narratives with no real contrarian or first-principles angle. The ChatGPT analogy is the closest thing to a fresh frame but it is itself ubiquitous.
“think about like early, early phase of chat versus chatgpt, which was trained on the entire Internet. Right. Very different”
“we just started adding on all of these services and, um, solutions that are essential to an enterprise”
Monica Ho is a legitimate CMO of a real $100M ARR company in a specific vertical, which is meaningful practitioner credibility, but the conversation never draws out hard-won operational wisdom - she speaks almost entirely in product marketing language rather than as an operator sharing learnable lessons.
“we were the first actually to come out with an AI product in our space. We started with reviews, which was a little bit simpler to solve”
“we've done research with Forrester”
The Ace Hardware case study is the episode's strongest moment with a named client and a concrete outcome (J.D. Power award), and there is a mention of auditing 3,000 businesses, but almost no financial metrics, conversion data, retention figures, or timeline specifics are offered to support the $100M ARR milestone story.
“one of our, our uh, clients is Ace. And ACE has won the J.D. power Award for customer service year over year”
“we basically audited over 3, 000 businesses”
The host consistently validates and amplifies the guest's claims without any meaningful pushback, probing follow-up, or challenging questions - the interview functions as a PR vehicle rather than a substantive dialogue, with multiple moments of explicit praise crowding out analytical inquiry.
“Yeah, And I hadn't thought about it that way, that the sort of integrations that you guys did early on ended up sort of future proofing”
“Now that's, that's pretty cool”
First period on the Index - history builds from here.
1 scored on substance · 60 tracked in total.
Add this badge to your site - it links back here and updates automatically as you rank.
<a href="https://index.fame.so/show/this-week-in-local" target="_blank" rel="noopener">
<img src="https://index.fame.so/badge/this-week-in-local/badge.svg" alt="Ranked #116 on The B2B Podcast Index" width="360" height="136" />
</a>Track This Week in Local's rank
Get an email whenever this show moves up or down the Index. Monthly at most, no spam.
The themes that come up most across this show's episodes.
Podcasts that dig into the same topics.
