This New Way · 2026-02-05 · 39 min
Manuela Barcenas breaks down how marketing work has flipped from “writer + editor” to “manager of agents.” She shares two concrete workflows: (1) using Claude Projects to reposition and modernize 100 legacy blog posts in a week (including updated product messaging, AI-forward advice, and internal links), and (2) using Fellow’s “Ask Fellow” to mine anonymized customer-call transcripts for original quotes and pain points - then turning those insights into publish-ready integration/use-case articles in hours, not weeks. The throughline: output is easy now; taste, judgment, and review are the differentiators.
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