The Way of Product with Caden Damiano · 2026-06-18 · 49 min
Michael Ferranti is the VP of Marketing at Unleash , the world’s largest open-source feature management platform, where he leads go-to-market strategy for a company that has more than 500 enterprise customers, 13,500+ GitHub stars, and 35 million downloads. Rising to prominence in the 2010s through a series of infrastructure and developer-tools companies, Ferranti built a reputation as a marketer who can translate technically dense products - container storage, zero-trust access, feature flags - into category-defining narratives for engineering and platform buyers. Previously, as Chief Marketing Officer at Teleport , the open-source infrastructure access platform, Ferranti joined in late 2021 and led the company’s marketing organization through a period of rapid enterprise expansion. Before Teleport, he spent nearly four years at Portworx as VP of Product Marketing and Corporate Marketing, where he helped build the category around Kubernetes-native persistent storage before Portworx was acquired by Pure Storage in 2020 in a deal valued at $370 million.
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