The Voice of Retail · 2026-05-22 · 25 min
On this episode of The Voice of Retail , host Michael LeBlanc welcomes back Deb Craven to the podcast, President of Longo’s and Retail Council of Canada’s Distinguished Retailer of the Year for 2026, for an in-depth conversation about leadership, grocery innovation, Canadian retail growth, and what it takes to scale a beloved regional brand while preserving culture and customer trust. Recorded on the cusp of Longo’s milestone 70th anniversary celebrations, Deb reflects on the remarkable evolution of one of Canada’s most respected grocery retailers. She shares insights into the company’s continued expansion strategy, including the upcoming opening of Longo’s 44th store in Welland, Ontario - the furthest geographic expansion yet. Deb explains how Longo’s has invested heavily in supply chain modernization, including doubling the size of its distribution centre, improving logistics flows, and introducing light automation to support future growth and operational consistency. The conversation also explores the strategic advantages Longo’s has gained through its partnership with Empire Company Limited.
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