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Index/Ops/The Vacation Rental Show, Hosted by Lynell Gordon
The Vacation Rental Show, Hosted by Lynell Gordon artwork

The Merchant of Record Mistake Every Co-Host Needs to Avoid with Bill Faeth of Build STR Wealth

The Vacation Rental Show, Hosted by Lynell Gordon · 2026-08-25 · 16 min

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Topics in this episode

PropertyManagementmerchantofrecordCoHostingSTRUnconferenceVacationRentalIndustry

Episode notes

Bill Faeth has built a career around identifying opportunities before the rest of the market catches on. After decades investing in residential and commercial real estate, he transitioned much of his portfolio into short-term rentals in 2015, building a multi-million-dollar business across highly desirable vacation markets. Today, through Build STR Wealth, he coaches investors and operators on everything from portfolio growth and self-management to building long-term wealth through vacation rentals. In this first part of a three-part conversation, however, the focus shifts away from investing and toward the evolution of the vacation rental industry itself. Lynell sits down with Bill to explore one of the industry's biggest points of tension: the perceived divide between traditional property managers and the rapidly growing co-host community. Bill shares why he believes both groups bring valuable perspectives, where misunderstandings have emerged, and why collaboration will ultimately strengthen the industry more than competition ever could.

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