Your Buyers Are People Too with Mini Peiris, CMO of Nintex - The Transaction - Ep. 35

Episode notes

If people are the ones buying software, then it’s probably important that your brand appeals to those people. Fresh off a successful Dreamforce, Mini Peiris, the Chief Market Officer of Nintex, joins co-hosts Craig Rosenberg and Matt Amundson for an examination of how a brand should make buyers feel about themselves, the problems they face, and the solution provided. Mini also gets into when is the best time to ask customers for referrals, why playing nice with sales is key to being a successful Chief Marketing Officer, and how to reinforce a brand internally so that every customer touchpoint and interaction feels right. In a seeming first for the show, the conversation takes us past the point of transaction to look at the CMO’s role in the customer’s post-sale experience. Also, Craig reveals his favorite source of apple fritters and Matt says something that is very succinct and to the point. Critical Takeaways Even though you’re in B2B, it's still humans making the purchasing decisions. Focus on the people behind the accounts, the problems they face, and what their goals are to create more impactful B2B marketing messaging.

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