Enabling Excellent B2B Sales Teams in the AI Era with Tom Murtaugh, Portfolio Operations Director at Nordic Capital - Ep 65 - The Transaction

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Episode notes

Even with all the newest, shiniest AI tools out there, successful, sustainable B2B sales growth is still built on nailing the basic sales skills. To provide a refresher on those basic B2B sales skills and more, we’re thrilled to introduce Tom Murtaugh, the Portfolio Operations Director at Nordic Capital, a leading sector-specialist private equity firm. Tom joins co-hosts Craig Rosenberg and Matt Amundson to discuss the importance of maintaining deal control, why revenue leaders need to understand the key activities that drive outcomes, and how to get your sales managers up to speed as they become more valuable with the implementation of AI. Plus, Tom helps Craig and Matt perform an autopsy on the failure of the sales enablement movement. Also, Craig once again references TOPO and Matt gets envious of a warm male embrace while also imparting the joys of parenthood. Critical Takeaways What are the handful of activities that have a real impact on moving a deal forward for your company?

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