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#2156The Thinking Leader66.0 / 100Get badge
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The Thinking Leader

Hosted by Bryce Hoffman

Bestselling business author Bryce Hoffman and his expert guests talk about decision making, strategy, resilience and leadership with some of the world’s best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast.

100 episodes · publishes weekly · latest 2023-12-25 · ~45 min/episode

Rank

#2156

Substance

66.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#236 of 1041

Best B2B Leadership Podcasts →

Across the index

#2156 of 6183

Substance

Top 35%

outscores 65% of the index

Why it scores where it does

The Thinking Leader ranks #2156 on The B2B Podcast Index with a substance score of 66.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and originality. Chris Butler is a genuine practitioner at Google's Core ML group with real exposure to TensorFlow, TPU chip co-design, and organisational dynamics at scale, giving him credible domain depth; however, he is a staff-level PM rather than a founder or executive, and the host frames him primarily as a 'deep thinker on Uncertainty' rather than an operator who has shipped products at scale.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

There are genuine flashes of non-obvious ideas - LLM model collapse from synthetic training data, data exhaustion timelines, agent-based COA generation, and separating discourse from decision-making - but they are buried under long personal anecdotes, tangents about pre-atomic steel, William Gibson novels, and email clients that consume large portions of the 75-minute runtime without adding operational value.

“they had postulated that the limits of high quality language data will be exhausted by 2027”

“there's like some interesting papers that are starting to come out about how there's this kind of collapse that happens for large language models when large language model output is fed back into large language models”

Originality

14.0 / 20

The episode mixes genuinely fresh applications - using LLM agents with distinct risk personalities to generate military or business courses of action, using LLMs to write a draft and then writing everything the model missed - with heavy reliance on well-worn frameworks (Cynefin, Kahneman biases, pre-mortem, rubber ducking) that circulate widely in this space.

“What if you programmed agents with different personalities, one incredibly risk averse, one incredibly aggressive and not constrained by risk...those agents could come up with three course of action”

“I've like posed it to the uh, system and said, please write me an article about this...I would then read the article and then I would basically write about anything else that it didn't say”

Guest Caliber

16.0 / 20

Chris Butler is a genuine practitioner at Google's Core ML group with real exposure to TensorFlow, TPU chip co-design, and organisational dynamics at scale, giving him credible domain depth; however, he is a staff-level PM rather than a founder or executive, and the host frames him primarily as a 'deep thinker on Uncertainty' rather than an operator who has shipped products at scale.

“I'm a lead product manager within the Google Core Machine Learning group”

“things like TensorFlow, Keras, um, those are all projects that come out of the core machine learning group and are actually open sourced as well”

Specificity & Evidence

12.0 / 20

There are several named references - a Paris (1996) paper on trusted automation, the Air France crash off Brazil, Sullenberger/Hudson, Shopify's meeting policy, and a rough $10k/month legal-fee saving - but paper titles are never given, numbers are approximate or anecdotal, and most claims are illustrative stories rather than cited evidence.

“he said, so now he said I'm saving my department, you know, more than $10,000 a month in legal fees”

“there's a great paper by Paris, ah, I think in like 96. And at that point most automation...it was mostly like aviation systems, military and academic”

Conversational Craft

11.0 / 20

The host is genuinely curious and brings relevant background knowledge, but he consistently dominates airtime with extended personal monologues - on radioactive steel, William Gibson, email clients, and his own client anecdotes - rarely pushes back on the guest's claims, and the overall tone is mutual admiration rather than productive interrogation.

“And apparently if you want to build scientific instruments that measure things like quarks and things like this that are used in things like, like the Large Hadron Collider and stuff like this, you have to use Steel that was forged before the first atom bomb test”

“I, I, I never, I, I bounce around through different email uh, uh, clients all the time. And I spent a uh, uh, a long time using Spark”

Standout episodes

  • Rebroadcast - Uncertainty and the Limits of AI with Chris Butler

    2023-12-25

    66

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Rebroadcast - Uncertainty and the Limits of AI with Chris Butler

    2023-12-25 · 1h 15m

    66 / 100

Frequently asked

What is The Thinking Leader's substance score?
The Thinking Leader scores 66.0 out of 100 for substance and ranks #2156 on The B2B Podcast Index. That puts it ahead of 65% of the B2B podcasts we rank and #236 of 1041 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Thinking Leader worth listening to?
Yes - The Thinking Leader outscores 65% of the B2B leadership podcasts and shows we rank on substance, so a leadership operator is likely to come away with something useful.
Who hosts The Thinking Leader?
The Thinking Leader is hosted by Bryce Hoffman.
How often does The Thinking Leader publish?
The Thinking Leader publishes weekly, has 100 episodes, released its most recent episode on 2023-12-25.
Which The Thinking Leader episode should I start with?
Our highest-scoring recent episode is "Rebroadcast - Uncertainty and the Limits of AI with Chris Butler" (66/100) - a good place to start.

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Guests who've appeared

Chris Butler

Topics this show covers

The themes that come up most across this show's episodes.

Large language modelsCynefin FrameworkTensorFlowNon-deterministic systemsGoogle Core Machine Learning GroupKerasTensor Processing UnitsDave SnowdenDesign fictionSynthetic data collapse

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