
The Talent Forge · 2026-05-22 · 43 min
Key moments - from our scoring
Substance score
37 / 100
Five dimensions, 20 points each
Training design typically focuses on knowledge delivery in isolated classroom settings, disconnecting learners from actual workplace application. Rose Benedicks advocates a fundamentally different approach: designing learning experiences where the primary output is a valuable business artifact or decision. Rather than teaching HVAC technicians about systems in abstract, trainees create their facilitator guide; instead of classroom instruction on AI fraud detection, employees make actual fraud decisions as part of learning; instead of sales training on lead scoring, teams build their predictive decision framework. This approach solves two critical business problems simultaneously: it creates immediate ROI through tangible work products (performance plans, marketing campaigns, business continuity plans, CRM workflows) while embedding organizational practices - collaboration patterns, decision-making processes, departmental coordination - directly into how people learn. The correlation between training investment and business value becomes traceable and measurable. By integrating the way of working into output creation, organizations develop skills organically (AI fluency, cross-functional collaboration, silos-breaking) rather than hoping classroom knowledge transfers to workplace behavior.
Instead of teaching knowledge in isolation, design the training so learners create a tangible business product - like a facilitator guide, risk management plan, or marketing campaign - as part of completing the learning experience, ensuring immediate ROI and embedding organizational practices into how people work.
It's significantly harder because it requires integrating training into the actual way of working rather than holding it separate; most default to knowledge transfer because practice in a safe space feels easier than practice in the real space where learners produce actual decisions and artifacts.
When training produces a real work product, you can more confidently trace the correlation between training and business value (shorter chain of evidence), and you have an immediate return on investment because you've created something the organization can use upline or downline.
Risk management plans, business continuity plans, performance management plans, sales enablement frameworks, marketing campaigns, facilitator guides, CRM workflows, patient care plans, and decision-making frameworks for AI-assisted tasks.
Output-based training naturally reinforces the organization's desired way of working - collaboration across departments, specific decision-making processes, breaking silos - because these practices are embedded as required steps to complete the output, not taught separately.
Our reviewer’s read on each dimension, with quotes from the episode.
One genuinely useful core concept - designing training so the output IS a real workplace artifact - gets reasonable airtime, but the episode is heavily padded with origin stories, host anecdotes, and surface-level AI commentary that dilutes density significantly.
you're not giving people a program on how to interact with AI, you're building interacting with AI into creating that output. So you're flipping it on its end.
you didn't create knowledge, you created an actual thing that's going to be used upline or downline
The reframe of training-as-work-product-creation has some freshness, and the ROI correlation argument is well-stated, but the AI adoption content (hallucination, model drift, co-ownership, FinOps) recycles widely circulating enterprise AI discourse without adding a contrarian angle.
let's practice in the real space. And by the way, it's not practice, you're actually doing it.
the biggest barrier I see is clients will tell me people don't have time to look at other people's work. And I say that is a big fat lie. Because they're either gonna look at it or they're gonna redo it, and that's the same amount of time.
Rose is a working L&D practitioner with interesting breadth (Marine Corps vehicle training through corporate consulting), but she is still enrolled in an executive education program and explicitly disclaims technical depth - she has not scaled something at a senior operator level.
right now I'm in an executive ed program for AI transformation and leadership
I am not a technical person. So, big disclaimer for anything I've said.
All examples are plausible hypotheticals (HVAC trainers, credit card fraud AI, ER patient plans, supply chain agents) with no named clients, measured outcomes, timelines, or dollar figures - the episode is illustrative rather than evidential.
let's say you're onboarding technical trainers, facilitators who are going to teach people how to maintain HVAC systems, for example
think about a supply chain and agent-to-agent ecosystems, which is where one agent can talk to another agent
The host lavishes repeated praise on the guest, takes long self-referential turns sharing his own experiences (crisis plan training, AI protocols), and never challenges a claim - questions are broad and invitational rather than probing or pressure-testing.
there should have been a hundred CEOs sitting in that room listening to this
Tell me first, how did you get into this space of talent development? Like what was your interest? What brought you in there? And sort of what excites you about it?
Computed from the transcript - who did the talking, and the words that came up most.
Most training is built to transfer knowledge. That’s not enough anymore. If we want learning and development to survive budget cuts and earn real influence, we have to build training that produces workplace outputs people actually use. Jay Johnson sits down with talent development leader Rose Benedicks to unpack a practical model: design learning around the deliverable, not the content. We walk through concrete examples that make this click fast, like onboarding technical facilitators by having them create a facilitator guide as the outcome, or building risk management plans, business continuity plans, performance plans, sales follow-up strategies, and even full marketing campaigns during the learning process. Rose explains why this is harder than traditional training, how it forces you to embed the real way of working into the program, and why evaluating the actual work product is the cleanest measurement you can ask for. Then we take the same thinking into AI transformation. What does it mean to work with a digital coworker? Where should humans stay in the loop? How do future-built organizations move beyond AI for productivity and into AI that creates business value?
Transcribed and scored by The B2B Podcast Index.
1 - > Jay Johnson: Welcome to this episode of the Talent Forge, 2 - > where together we are shaping workforce behavior. 3 - > I am excited to bring in a fellow ATD member. 4 - > For those of you that don't know, the ATD is the Association 5 - > for Talent Development. 6 - > And I got to meet Rose at a conference not all that long 7 - > ago.
8 - > So I am excited to bring her in here to have some beautiful 9 - > conversations. 10 - > Rose and I have a lot of shared knowledge in some different 11 - > spaces, and I am excited for you to learn from her today. 12 - > So welcome to the show, Rose. 13 - > Glad to have you.
14 - > Rose Benedicks: Thank you very much, Jay. 15 - > I am really excited to have an open conversation with you and 16 - > see what interesting things we get into. 17 - > Jay Johnson: Yes, definitely. 18 - > So, Rose, tell me first, how did you get into this space of 19 - > talent development?
20 - > Like what was your interest? 21 - > What brought you in there? 22 - > And sort of what excites you about it? 23 - > Rose Benedicks: Well, the the easier question is what excites 24 - > me about it.
25 - > And honestly, uh, it's twofold. 26 - > I absolutely love that you just get to learn random stuff. 27 - > You never know what kind of skills you're going to be 28 - > developing, what kind of behaviors you're going to be 29 - > developing. 30 - > And it leads you down these paths of having to learn fairly 31 - > quickly all kinds of interesting things from gosh, um, physics 32 - > lessons and pneumatic lessons for Marines driving 33 - > expeditionary fighting vehicles to uh sales negotiation and 34 - > consulting skills and relationship building.
35 - > So you never know where it's gonna go and what you're gonna 36 - > get to learn. 37 - > And that is fantastic. 38 - > As far as how I got into it, I am one of those rare birds who 39 - > always wanted to do it. 40 - > When I was a kid, I used to come home from school, redesign 41 - > the lessons, and teach them to my stuffed animals.
42 - > So I was always gonna do this. 43 - > Jay Johnson: I love that. 44 - > And so often we hear on the show, oh, I fell into it 45 - > accidentally. 46 - > I did this, and then I got there.
47 - > So it's really interesting to hear the perspective of wanting 48 - > to get into this space. 49 - > And I'm gonna say I do echo one of my favorite pieces is this 50 - > week I'm working with engineers, next week I'm working with 51 - > doctors, the week after. 52 - > So I get to play a little of all of those on TV. 53 - > That's actually one of the parts that really fascinates me 54 - > too.
55 - > So tell me more about this, though. 56 - > You come home and redesign the lessons. 57 - > Was it because there was like a sense of like I can do this 58 - > better? 59 - > Or was it one of those of like that didn't land for how how did 60 - > how did your brain quantify wanting to do that?
61 - > What did that look like? 62 - > Rose Benedicks: Gosh, well, my nine-year-old brain, I think, 63 - > just was excited about having learned something and was 64 - > turning it over in my head, going, oh, here's a way it makes 65 - > sense. 66 - > Let's let's try this. 67 - > Here's a way for me to share my knowledge.
68 - > I was a pretty precocious child, and I um half of my 69 - > family are professors. 70 - > So, you know, that that wanting to share knowledge and and, you 71 - > know, quite frankly, probably talk about it more than I 72 - > should, uh, was always in there, always driven by example. 73 - > So I think it was just my way of sort of making sense and 74 - > sharing, which has always been my MO for learning something. 75 - > If I can share it with somebody, I'll know it better.
76 - > Jay Johnson: I love that. 77 - > And it's so true because one of the things that I have found, 78 - > and it is well documented amongst the research and 79 - > learning, is when you start teaching something or when you 80 - > start uh sharing that knowledge with somebody else, whether it's 81 - > the the drive to bond that sort of like creates that shared 82 - > connection, or that's the actual, hey, if I have to teach 83 - > this, I better know it a little bit, whatever that aspect is, we 84 - > do tend to remember, recall, and also retain more of the 85 - > information.
86 - > So for those of you out there that are learning something, go 87 - > teach somebody immediately afterwards. 88 - > You are highly likely to actually retain it, be able to 89 - > recall it, and be able to use it. 90 - > So, Rose, you have a lot of knowledge and experience that 91 - > you're able to retain, recall, and use. 92 - > Talk to us a little bit, and and I want to kind of start.
93 - > You know, one of the things so long ago, when I it wasn't all 94 - > that long ago, but so long ago when I got to see you speak at 95 - > the ATD conference, you had such a great presentation. 96 - > I thought it was so fascinating, and it was a very 97 - > novel way to do it. 98 - > It connected with me immediately with some of my past 99 - > experiences. 100 - > Um, do you recall which one I'm talking about?
101 - > I don't want to put you on the spot here. 102 - > Rose Benedicks: I'm pretty sure it was on workplace outputs as 103 - > the goal of training. 104 - > Jay Johnson: Yes. 105 - > Can you speak to that concept?
106 - > Because I think that the way that you framed that was 107 - > probably one of my favorite talks in a long time because it 108 - > was all about outputs, getting people to actually have a return 109 - > on investment for the dollars that they're putting into 110 - > training, which is something that is so important and 111 - > something I've been a big advocate for. 112 - > So the way you framed that, the way you shape that, I thought 113 - > was really powerful. 114 - > And there should have been a hundred CEOs sitting in that 115 - > room listening to this and saying, this is where we should 116 - > be putting our dollars.
117 - > Talk to us a little bit about that. 118 - > Rose Benedicks: Well, gosh, that's high praise. 119 - > So let me see if I can talk as eloquently as your compliments. 120 - > Um let me give an example first, because you know, I can 121 - > talk about all the benefits and talk about it in these 122 - > highfalutin terms, but let's let's land the plane to begin 123 - > with.
124 - > A really simple example would be uh, let's say you're 125 - > onboarding technical trainers, facilitators who are going to 126 - > teach people how to maintain HVAC systems, for example. 127 - > Onboarding might traditionally look like here are the tools, 128 - > here are the systems, go explore the equipment, try some 129 - > troubleshooting. 130 - > But what if for those uh trainers, onboarding, the output 131 - > of onboarding is you have created your facilitator guide.
132 - > Right. 133 - > Jay Johnson: Gosh, I love that. 134 - > And and the the funny thing is, is when you say it, people are 135 - > like, huh. 136 - > Well, that seems like that could be logical.
137 - > You're actually creating something that's going to be a 138 - > business value beyond just training somebody, but actually 139 - > going through the structure and building that. 140 - > But nobody does this. 141 - > Help help us understand why why is it that most trainings, most 142 - > trainings, most talent development does not come into 143 - > place with creating something like an output? 144 - > Like, here's the facilitator guide for future use and use 145 - > cases or future onboarding, et cetera.
146 - > Why what is it that stops us from getting to that level? 147 - > Rose Benedicks: Well, it's really hard, quite frankly. 148 - > Uh so you know, when we think about learning and performance, 149 - > we're often pinpointing a performance issue or a specific 150 - > need. 151 - > We people are are X and we need them to be able to do or 152 - > produce Y.
153 - > And you know, it's easy to default to knowledge, we all 154 - > know that. 155 - > And then it's really, you know, we have this great hype around 156 - > scenarios and story-based learning. 157 - > Let's actually have them practice in a safe space. 158 - > But I think it's a lot harder to say, let's practice in the 159 - > real space.
160 - > And by the way, it's not practice, you're actually doing 161 - > it. 162 - > So a great example for those who are maybe more 163 - > executive-minded would be this concept of human in the loop 164 - > when using AI. 165 - > So let's say you've got an AI agent that will flag potential 166 - > fraud for a credit card company. 167 - > The human in the loop says before they freeze that account, 168 - > somebody has to review it.
169 - > Right? 170 - > So you've got to train all these people in the workplace 171 - > now to work with AI. 172 - > So, what does that look like? 173 - > How do I come up with my plan for reviewing that flag?
174 - > And if the if instead of training on here's how you 175 - > prompt the AI, here's how you um make a decision, here's the 176 - > algorithm for it, here's the decision tree. 177 - > Instead, you train people on having to make the correct 178 - > decision. 179 - > The output is the correct decision. 180 - > Now, what's cool about this and why it's so hard is because you 181 - > have to get into the way of doing work, right?
182 - > So you're not giving people a program on how to interact with 183 - > AI, you're building interacting with AI into creating that 184 - > output. 185 - > So you're flipping it on its end. 186 - > So if you are in a company where people need to 187 - > collaborate, like let's say you're creating a high-volume uh 188 - > patient plan for a um ER or emergency department, if you're 189 - > creating that or updating that, you've got to talk to a lot of 190 - > people. 191 - > You've got to talk to the nurse manager, you've got to talk to 192 - > the hospital admin, you've got to talk to data analysts.
193 - > Um, there's lots of steps and whatnot. 194 - > Instead of training somebody on here's who you talk to, here's 195 - > what the plan needs to include, you create the plan. 196 - > And the blended learning includes who do I talk to about 197 - > this? 198 - > When do I talk to them?
199 - > What inputs do I need? 200 - > And you're actually then imbuing the way of working into 201 - > getting that output. 202 - > Jay Johnson: I love that phrase, the way of working. 203 - > And and I think about this because traditional training, 204 - > traditional talent development.
205 - > I go to a conference room, I sit there, I listen to somebody 206 - > tell me what I should do, how I should do it, and why maybe, 207 - > maybe, maybe I'm gonna say why I should be doing it that way. 208 - > And I say maybe because we would think that that would be a 209 - > part of it at this point in time, but it's not always. 210 - > So we get often the how and the what. 211 - > We don't always get the why, sometimes we do.
212 - > And then we leave there, and then the expectation is just 213 - > that we can just, you know, monkey see monkey do. 214 - > I just learned it, so now I can go do it and actually the way 215 - > of working, I think, is such the novel concept. 216 - > And for those of you listening in, I really want you to think 217 - > about this because the outputs that come from these trainings 218 - > are often the return on investment for spending money on 219 - > trainings. 220 - > And I've seen way too many LD departments getting cut, getting 221 - > slashed, people losing positions because, well, things 222 - > are uncertain, economies are uncertain.
223 - > And one of the first things to go is talent development. 224 - > And that's really sad. 225 - > If you want to elevate your status as a strategic business 226 - > partner and not a luxury item inside of your organization, 227 - > you've got to figure out how to impact the way of working and 228 - > the outputs that are coming, that is going to be I put $1,000 229 - > in and I save myself $1,500 later. 230 - > If we're not thinking like that, more than likely your 231 - > talent development, your change management programs are going to 232 - > get cut.
233 - > Is that a fair statement, Rose? 234 - > Is that your experience? 235 - > What are you looking at when you're implementing some of this 236 - > type of training? 237 - > Rose Benedicks: Yeah, absolutely.
238 - > I think you said something really smart there, Jay. 239 - > So this concept of ROI, and yes, as an industry, we have 240 - > been talking about it forever and ever and ever. 241 - > But here's something really interesting. 242 - > If the outcome of your training is an actual value-added 243 - > output, workplace output for the company, two things happened in 244 - > terms of ROI.
245 - > One is you can be a little more confident in your correlation. 246 - > That training, the output of it, was a work product. 247 - > We can therefore better correlate that that training 248 - > resulted in something of value, right? 249 - > That disconnect is it gets a little gets a little shorter.
250 - > You can follow the chain of evidence more confidently. 251 - > And then there's the obvious one, which is yes, you have a 252 - > return on investment because you created something of value for 253 - > the organization, right? 254 - > You didn't create knowledge, you created an actual thing 255 - > that's going to be used upline or downline, and you created it 256 - > in a way that reinforces how you want your company to work that 257 - > built fundamental skills along the way, like how to interact 258 - > with AI, how to work across departments, how to break down 259 - > silos.
260 - > So there's, you know, there's a really big advantage here in 261 - > terms of getting the bang for your buck. 262 - > Jay Johnson: And I think that's huge. 263 - > And we're going to step back into this AI in just a moment, 264 - > but can you give some other examples of maybe some of the 265 - > outputs? 266 - > Like broaden the audience's mind.
267 - > You you had mentioned, you know, obviously the HVAC one, 268 - > but what are some other examples of outputs that could be 269 - > created through the learning experience or training 270 - > experience that would be a value proposition to any 271 - > organization? 272 - > What are your thoughts on that? 273 - > Even if it's just a kind of a short list. 274 - > Rose Benedicks: Gosh, I think, you know, risk management plans, 275 - > right?
276 - > Creating a risk management plan, keeping it updated, 277 - > business continuity plans, absolutely. 278 - > Uh performance management plans, right? 279 - > So the output would be you actually have your plan for how 280 - > you're going to manage performance. 281 - > You know, that's aligned with how the organization wants to do 282 - > it.
283 - > Uh, sales enablement is a big one. 284 - > So that could be anything from um, you know, better using you 285 - > know AI to better predict which leads are likely to close, and 286 - > coming up with you know, my plan for how I'm gonna follow up on 287 - > that, right? 288 - > Actually, have my plan for making those database decisions, 289 - > for making those predictive decisions, um, creating 290 - > marketing campaigns. 291 - > How do I you know the output of that might be the actual 292 - > campaign itself?
293 - > It might be the the um agent, the agentic workflow in the CRM 294 - > is the output, right? 295 - > And you're and you're actually creating the output through the 296 - > training. 297 - > And the tricky part then is you design the training to create 298 - > the output, not just step one, get some data. 299 - > Step two, make a decision, but it's you know, step one is you 300 - > have to get the data.
301 - > Here's how to look at the data. 302 - > Go talk to this person who's going to help, you know, 303 - > understand this part if that kind of collaboration is 304 - > important to your organization. 305 - > And then you have natural checkpoints along the way, 306 - > right? 307 - > Because we're not just talking about the workplace output full 308 - > stop, we're talking about the workplace output to a specific 309 - > set of standards and requirements, right?
310 - > And there's no better way to evaluate somebody's work than by 311 - > looking at the real product of it. 312 - > The biggest barrier, I know I'm kind of going on a path here, 313 - > but the biggest barrier I see is clients will tell me people 314 - > don't have time to look at other people's work. 315 - > And I say that is a big fat lie. 316 - > Because they're either gonna look at it or they're gonna redo 317 - > it, and that's the same amount of time.
318 - > Jay Johnson: Yep. 319 - > Or they're gonna look at it under crisis, right? 320 - > And you can either do this now, and and it's funny you say 321 - > that, like one of the, and I didn't know what this was called 322 - > and or or even the concept of it, but with one of the very 323 - > early trainings that I developed. 324 - > So part of my educational background was in crisis 325 - > management and crisis communications.
326 - > And one of my very early trainings was essentially the 327 - > output was here's your crisis communication plan and here's 328 - > the different strings. 329 - > But it was teaching them like, okay, this is how people think 330 - > in this stage of the crisis. 331 - > What would we need to do? 332 - > How would we need to do this?
333 - > And then we would literally develop like, here's the first 334 - > uh communication, here's the first communication template 335 - > that we're gonna send out. 336 - > It's gonna do these four things. 337 - > Let's put the information in there. 338 - > And by the time that we would finish the program, they 339 - > literally would have a start to front, like open the book, step 340 - > one, here's where we need to be.
341 - > Step two, this is who we need to contact. 342 - > Step three, this is how we get everybody on the same page. 343 - > Step four, this is how we send out the first piece. 344 - > So the training was teaching them not only the psychological 345 - > mindsets of themselves, the organization, the audiences, et 346 - > cetera, but it was also about them building something that in 347 - > the event of a crisis, they've got a plan.
348 - > And yeah, so you know, when you were sharing, uh when you were 349 - > sharing your presentation, I was just like, it was one of those 350 - > things where I was like, this is so brilliant. 351 - > I accidentally, and like after your session, I'm like, here's 352 - > the nine things that I would do differently now that I've 353 - > learned, uh, to kind of form uh make that a little bit more um 354 - > formatted and even, you know, sort of uh, I'm gonna call it uh 355 - > uh a little bit more polished, a little bit more toned.
356 - > But uh I thought it was such a cool concept because I 357 - > accidentally kind of stumbled into that just because I felt 358 - > everyone should have a crisis plan. 359 - > Almost nobody did. 360 - > So it was one of those things where it's like, all right, this 361 - > is what you're gonna get. 362 - > But putting the value on that, and it's funny because I have 363 - > had clients come back and say, we had X happen, we had this 364 - > crisis plan, no one panicked, and it was and and it worked 365 - > except for usually it was a except for this one part.
366 - > And it's like, okay, well, we can train to that part now, but 367 - > you're out the plan. 368 - > So I I just really loved that. 369 - > Um, so thank you for sharing that with the ATD, and thank you 370 - > for sharing it with the audience here today. 371 - > Audience, be thinking about this.
372 - > When you're enacting some level of talent development, what is 373 - > the output? 374 - > How are you going to actually make a long-term organizational 375 - > difference? 376 - > How are you going to help your teams to have something? 377 - > This is a really cool model.
378 - > And Rose will share her uh contact if you ever want to 379 - > reach out to her about some of these different things later on 380 - > in this episode. 381 - > I want to go back to AI. 382 - > I know you've been doing some pretty cool uh study and work in 383 - > this space. 384 - > Tell us a little bit about what is your experience and you 385 - > know, sort of what has you excited about that?
386 - > Rose Benedicks: Oh, well, there are again, I'm gonna go with the 387 - > with the two answers. 388 - > From an LD perspective, I think LD is positioned in a really 389 - > interesting space to help figure out what working with a digital 390 - > coworker looks like. 391 - > So LND has long grappled with sort of elusive capabilities. 392 - > What is critical thinking?
393 - > What is resilience, right? 394 - > What are those things? 395 - > What is agility? 396 - > How do we pin that down?
397 - > What does that look like in action? 398 - > And now we're going to be faced with taking some of those more 399 - > elusive behaviors and pinning them down, creating 400 - > capabilities. 401 - > What does it look like to work with an AI or digital coworker? 402 - > Uh, what does it look like to be a human in the loop?
403 - > That's very different. 404 - > And L and D can get into a space where they're helping to 405 - > find that because we do have those, we do have those set of 406 - > competencies as an industry. 407 - > The other part about AI. 408 - > So right now I'm in an executive ed program for AI 409 - > transformation and leadership.
410 - > And what I'm finding most fascinating is how future-built 411 - > companies are really doing it. 412 - > It's a co-ownership model between the business and IT. 413 - > There's FinOps at play, you've got to get the data structure 414 - > right, you've, you know, you've got to get an interoperable tech 415 - > stack. 416 - > There's a lot of base requirements.
417 - > And everything that I am learning, all of the research, 418 - > everything from the big four consulting firms, all says your 419 - > talent strategy better be in there. 420 - > Jay Johnson: Yeah. 421 - > I I can see that that would, and unfortunately, I mean what 422 - > is your experience? 423 - > And I'm gonna ask this.
424 - > I've I've got at least some experience. 425 - > What is your experience with organizations and or businesses 426 - > being ahead of the curve when it comes to AI? 427 - > Rose Benedicks: Oh, what a great question. 428 - > So there is a framework where you look at organizations in 429 - > terms of their AI adoption from stagnant, lagging, emerging, and 430 - > future-built.
431 - > And if you look at those future-built organizations, they 432 - > have an AI operating model. 433 - > They're not using AI for productivity, which I think is 434 - > where a lot of people get stymied. 435 - > So using it for productivity might look like you know, 436 - > generating content, segmenting your customers more quickly. 437 - > But when I say using it to create value, I'm talking about 438 - > a return that shows up for shareholders.
439 - > Now, what those companies are doing differently is they're not 440 - > they're starting with the fundamental strategy, a clear 441 - > strategy and vision. 442 - > Co-ownership, like I said, between the business and IT, uh, 443 - > they have an actual investment plan with ROI clearly stated for 444 - > how they're going to structure AI. 445 - > They mandate near-term gains when you're talking about going 446 - > from your central infrastructure out into departments and how 447 - > they're using it.
448 - > Near term, they're mandating near term gains. 449 - > Um, and then, like I said, the talent strategy that seems 450 - > scary, I think, to a lot of small and mid companies because 451 - > the investment seems so high to get the fundamental platform, 452 - > hybrid cloud, whatever you want to call it, ego. 453 - > Systems set up. 454 - > But when we talk about value, uh, think about a supply chain 455 - > and agent-to-agent ecosystems, which is where one agent can 456 - > talk to another agent and do stuff on its own, essentially.
457 - > So think about supply chain. 458 - > Something breaks down in supply chain, a supplier's not going 459 - > to fall, come through. 460 - > Your AI agent can go talk to other suppliers' agents, get, 461 - > you know, negotiate an alternate uh avenue, an alternate 462 - > supplier, figure it out, get it all done, and by the time your 463 - > people come in, they have an email that says this supplier 464 - > wasn't able to meet demand for whatever reason. 465 - > We negotiated, it's now coming from these people, it'll be here 466 - > in this time.
467 - > Right? 468 - > That's what we talk about with value that shows up for the 469 - > shareholders. 470 - > Jay Johnson: All while somebody's sleeping. 471 - > Now, take the human in the loop concept, because I know that 472 - > that would be I know that there are some people, whether it's a 473 - > manager or a leader out there that's listening, that's going, 474 - > that's terrifying.
475 - > What if it hallucinates? 476 - > What if it makes this mistake? 477 - > What if it, you know, uh, you know, I I still want to rely on 478 - > my purchasing team to be doing the negotiations. 479 - > Like, what's what's the answer to that?
480 - > Because I there are some legitimate fears out there. 481 - > Don't get me wrong. 482 - > Uh, you know, I just recently asked uh ChatGPT, and it, you 483 - > know, I was having a little bit of fun with it. 484 - > I was like, what about this song by this band?
485 - > And it came back and it was like, that song doesn't exist by 486 - > this band. 487 - > I'm like, I'm literally looking at my iTunes and I'm like, that 488 - > song, that band. 489 - > I'm like, you're hallucinating. 490 - > Please look again.
491 - > And of course it comes back. 492 - > So we've all experienced something, whether it's a small 493 - > hiccup or whether it sourced some information from Reddit and 494 - > shouldn't have happened. 495 - > How do how do we get sort of the attitudinal change? 496 - > And that's really where I think that there is some aspects of 497 - > that attitude can come from fear, that attitude can come 498 - > from this is taking away as opposed to uh leveraging growth, 499 - > et cetera.
500 - > How do we get past that attitude barrier that may be 501 - > holding some companies back? 502 - > Rose Benedicks: Well, that's a big barrier. 503 - > Uh, first of all, let me apologize for putting everyone 504 - > to sleep, and I'm gonna try to make this a bit more 505 - > interesting. 506 - > So, you know, there's a concept that, you know, generative AI, 507 - > predictive AI, agentic AI is this big thing and it's trained 508 - > on everything.
509 - > But if you're gonna do it well for your organization, you're 510 - > gonna pick the precise model for the tasks at hand. 511 - > So when you're having that kind of precision strike, you do 512 - > get, you know, you can get a better handle on hallucinations. 513 - > And if you have a virtuous cycle of training that 514 - > particular model in its specific use case, then you also can 515 - > avoid model drift, right? 516 - > Um, where your training becomes sort of outdated.
517 - > And I'm talking about the AI training data, it becomes 518 - > outdated, and so your model drifts. 519 - > And those two are the big ones AI hallucination and and model 520 - > drift. 521 - > Now that's a really key concept. 522 - > You deploy the precise amount of compute power needed for each 523 - > task, and you have strict governance, so you're not kind 524 - > of going out there into the gooey mass of everything.
525 - > You have a fundamental, you know, AI infrastructure that has 526 - > data and whatnot, but then you go out into the departments and 527 - > the specific tasks and use cases get the computing power they 528 - > need. 529 - > Just doesn't go big and get everything. 530 - > And in doing that, first of all, it's a huge cost savings. 531 - > And second of all, the governance becomes a lot easier 532 - > to put into place.
533 - > Jay Johnson: And I I want to piggyback on that because it was 534 - > actually interesting to me. 535 - > And this is audience. 536 - > If you're using AI and not training your AI, you're making 537 - > a mistake. 538 - > And and and what do I mean by training that training the AI?
539 - > And I thought that this was um, and it's really interesting 540 - > because I kind of I've I've seen AI used where it's a search 541 - > engine. 542 - > All right. 543 - > It's basically the new Google. 544 - > I've seen it used at some very advanced levels.
545 - > One of my colleagues, one of our certified guides and 546 - > behavioral elements, is actually literally building out some 547 - > incredible models, uh, spent hundreds of hours of time 548 - > training it uh to actually do like personalized coaching 549 - > towards uh managing health outcomes with uh pre-diabetes 550 - > and things like that. 551 - > So like really advanced things, really cool stuff. 552 - > Um the AI, teaching the AI all of the knowledge related to 553 - > different medications, to different pieces uh to be 554 - > looking for, inputs, outputs, all of it.
555 - > Really, really cool. 556 - > I think in some cases, one of the fastest pieces that people 557 - > can start doing is teaching its AI what it's allowed to look at 558 - > and what it's not. 559 - > So, audience, here's a quick thing. 560 - > And and again, just did a talk on this um when in the ATD 561 - > behavioral science thing.
562 - > And it was interesting because I was like, how many of you are 563 - > actually telling your AI, you are only allowed to look at 564 - > these resources from Harvard business, from this, from this, 565 - > from this. 566 - > You are not allowed to look at Reddit. 567 - > You are not allowed to look at this, you are not allowed to 568 - > look at this. 569 - > Now help me come up with a strategy or a plan for X, Y, and 570 - > Z.
571 - > And they were like, you can do that. 572 - > And it was just like, okay, yes, this is what you should be 573 - > doing. 574 - > That training piece, I think, is really fascinating because 575 - > people don't realize like AI is not a one-way communication 576 - > model. 577 - > It should be a two-way where it's iterative and back and 578 - > forth.
579 - > So, are do you have any tips on training AI? 580 - > You know, from the individual level, not even necessarily the 581 - > corporate or the enterprise level. 582 - > Are there things that you have done to make sure that your AI 583 - > is more dialed in than say just the regular, I've gone to chat 584 - > and opened up a new, uh, you know, opened up a new new talk? 585 - > What what are your thoughts on that?
586 - > Rose Benedicks: Yes. 587 - > So, you know, I do some of what you said, don't look at this. 588 - > Right. 589 - > Um, I've also had a conversation with uh my AI of 590 - > choice, uh, which is Claude, um, about the kinds of sources that 591 - > I view as credible and not.
592 - > And then I've had it sort of save that search and recall it, 593 - > right? 594 - > So maybe in a later prompt, I'm telling it, hey, remember that 595 - > chat we had, put that into play here. 596 - > Um I also will ask it to, if it ever cites anything, give me a 597 - > link so I can go verify it myself. 598 - > And then, you know, that's when I'm using a broad um gen AI 599 - > model, right?
600 - > But there are specific models that even individuals can use 601 - > now. 602 - > So for example, a quad cowork, which is sort of a productivity 603 - > tool that um integrates with your personal computer, and it's 604 - > not out there trained on everything that a generative AI 605 - > large language model is trained on, right? 606 - > It's looking at your data. 607 - > It's going, what's spam, what's not, what kind of emails do you 608 - > want to respond to first thing in the morning?
609 - > What should I bubble up? 610 - > How do I, you know, tell you, you know, hey, you're gonna need 611 - > some time to prepare for this meeting based on the notes from 612 - > your from your last call, these are your action items, right? 613 - > That's not out there being trained on everything. 614 - > That's actually a really fun space to play around because 615 - > it's smaller and you can start telling it, this is important to 616 - > me, this isn't.
617 - > This is valuable, and you're right about this, but you're 618 - > not. 619 - > So getting in and playing around with those kinds of 620 - > models is really helpful versus trying to tackle wrangling in a 621 - > huge model like Chat GPT or Claude or whichever one you want 622 - > to use. 623 - > Jay Johnson: I love it. 624 - > And I I'm gonna I'm gonna share this.
625 - > And we've had enough conversations, you probably 626 - > figured out that I'm a little bit of a nerd when it comes to 627 - > some of the tech, some of the science, and particularly 628 - > behavioral science, but there is a mixture between feeling like 629 - > a, you know, an adoration for Tony Stark, uh Iron Man. 630 - > Yes. 631 - > So I have taught my AI different protocols. 632 - > So I have, you know, something like Research Protocol One, 633 - > which is the highest level research protocol.
634 - > It knows it is only allowed to look at peer-reviewed journals, 635 - > particularly I have an entire list of them if it's doing this 636 - > type of thing. 637 - > Research protocol two is like you're allowed to now dip into 638 - > things like Forbes, Wall Street Journal. 639 - > Research protocol three is you're allowed to look into 640 - > something like psychology today or some of the things where it's 641 - > not all peer-reviewed. 642 - > There's articles, there's guest contributions, et cetera.
643 - > So I've set those up. 644 - > I do also have Christmas protocol, um, which is like, 645 - > hey, I need to actually do my Christmas shopping. 646 - > So I've got a number of different protocols, but I've 647 - > trained it to know when we dip into a particular protocol, 648 - > here's the parameters that you're allowed to do, here's the 649 - > things I don't want you to do. 650 - > And I just have little names for them so that way it makes 651 - > sense for me that I can say, hey, we're doing research 652 - > protocol one, jump in there, here's what I'm looking for, 653 - > find me 15 articles that say X.
654 - > And then I've got, you know, a nice list or let's synthesize 655 - > this. 656 - > Let's find what are the patterns that we're seeking. 657 - > But it knows how to look at those things because the first 658 - > several times it didn't work. 659 - > So then it was like, okay, you did this, that was smart.
660 - > I want you to continue to do this. 661 - > I want you to stop doing this, I want you to uh expand on this 662 - > type of thing. 663 - > We don't think about training the machine, we think about the 664 - > machine training us too often. 665 - > And I think it's really important that general users 666 - > start really looking at it as that two-way.
667 - > Rose Benedicks: Yeah, and this goes right back to our primary 668 - > topic of workplace outputs. 669 - > Um that when you're creating something at work, and we're all 670 - > going to be using AI to do it, right? 671 - > So, what you just talked about, how do I make the AI better? 672 - > And not just the large language model that that our company has 673 - > adopted, but in this workflow, when it has told me, hey, you 674 - > need to, you know, this is a human in the loop moment.
675 - > Um are you able to make it better? 676 - > Are you able right? 677 - > So in in even if you're creating a marketing campaign, 678 - > there's a moment where you have to learn through creating that 679 - > output to make the AI better at giving you what you need. 680 - > And that becomes part of the training that gets you to that 681 - > output.
682 - > So instead of attacking it and going, you need to learn how to 683 - > make your AI work better for you and have these ideas for you 684 - > know, workflow design and whatever, it's now part of the 685 - > training to get to that output. 686 - > Jay Johnson: Love that. 687 - > So, with this, with this executive ed program you're 688 - > you're working in in the AI and leadership space, how do you see 689 - > yourself working with organizations? 690 - > Like if you were to say, hey, my you know, my ideal here is I 691 - > want to help organizations do what?
692 - > What does that look like for you? 693 - > Because I know that your internal is the teacher. 694 - > So you're gonna be teaching this and and and moving that 695 - > forward. 696 - > What does that look like in that space?
697 - > Rose Benedicks: I really want to join an organization where my 698 - > enjoyment of creating a framework or an approach out of 699 - > complexity and chaos is gonna come into play. 700 - > Where my desire and sort of natural inclination to create a 701 - > team that's quite resourceful and share some enthusiasm to get 702 - > that done comes into play. 703 - > So it's more about the again back to ways of working and the 704 - > way my brain works. 705 - > And I want to work in a space where that's valuable, but also 706 - > where I'm gonna learn, which is the whole reason why I'm doing 707 - > this AI program.
708 - > It's not because I'm out there going, I need to be this, you 709 - > know, AI great person, otherwise we're you know, I'm never gonna 710 - > get a job. 711 - > It's like, wow, I'm very curious. 712 - > And AI is such a systems concept, so it kind of works 713 - > with my my desire to see systems, to improve the internal 714 - > logic of a system to make it better. 715 - > Um, so I'm leaning a little bit towards the operations space, 716 - > more strategic operations.
717 - > Um, and you know, AI is just gonna be a part of that moving 718 - > forward. 719 - > Now, having said all of this, let me be very clear. 720 - > I am not a technical person. 721 - > So, big disclaimer for anything I've said.
722 - > Um, I just give really good face when I'm with tech 723 - > geniuses. 724 - > Jay Johnson: No, I I love that, Rose. 725 - > And the best part is is so the first time that I spoke on AI, I 726 - > was uh I did an international conference all on AI. 727 - > I'm the only non-tech person there, literally the only 728 - > non-tech person there.
729 - > Um, I know enough to be dangerous, but I am certainly 730 - > I'm not a coder. 731 - > I'm not somebody who is somebody that can build 732 - > something. 733 - > I understand some of the background, but not all of it. 734 - > Uh, but I understand people.
735 - > And in order to get the technology to work, you have to 736 - > have the people component and that human in the loop. 737 - > So usually when I'm brought in on something, I'm with you. 738 - > I'm not a tech person. 739 - > I dabble, I like it, it's fun.
740 - > Um, but that human side, and and the thing that I think 741 - > really resonated with me, with what you said, is the tech is a 742 - > tool. 743 - > And if you don't have a system in place to manage the tool and 744 - > the interactions with it, all you're going to do is create 745 - > more chaos. 746 - > And I see a lot of companies doing that now by not creating 747 - > the systems for how do we interact with AI? 748 - > How do we create this as a future program or future 749 - > opportunity?
750 - > So I'm going to ask you kind of one question before we close 751 - > out our conversation. 752 - > First of many, I hope. 753 - > Um, but I the question that I would have is if if if I'm in 754 - > the audience and you were to say, I want to start, you know, 755 - > and I was to say, I want to start moving to sort of that 756 - > futuring of AI. 757 - > What is maybe one of the first things that I should be thinking 758 - > about, acting on, or doing to move me more from the I'm using 759 - > it as a search engine or I'm using it for efficiency, as you 760 - > said, to that long-term.
761 - > What is something that I should be thinking about doing 762 - > differently or even just starting in order to get there? 763 - > Rose Benedicks: Yeah, so wow, gosh, there are so many starting 764 - > points. 765 - > I would say look at your workflow end to end, not a 766 - > single part, but end to end. 767 - > And what are the big questions?
768 - > So, for example, in HR, well, let's go L and D. 769 - > That's our audience, right? 770 - > L and D and HR. 771 - > So you're looking at yeah, you're looking at the life cycle 772 - > of an employee.
773 - > So you start with how do we attract the talent? 774 - > And how do we bring them in? 775 - > How do we get them going? 776 - > How do we keep them going?
777 - > How do we make them happy? 778 - > So you look at that entire workflow end-to-end and go, how 779 - > can we reimagine this? 780 - > If if we want to meet a person at every step of the way and 781 - > have them feel a certain way or experience a certain thing, how 782 - > do we reimagine that workflow? 783 - > That's where you start.
784 - > Because when you get into, hey, how do we make our hiring 785 - > decisions faster? 786 - > You're gonna have all of these little different AI-inspired 787 - > projects and pilots and experiments. 788 - > Your resources get spread too thin, it's wasted money, and 789 - > nothing is coalescing to create actual value. 790 - > You've just created little pockets of efficiency.
791 - > Jay Johnson: Okay. 792 - > I'm gonna selfishly, I'm gonna say I love that because we just 793 - > started that process in uh our behavioral elements team of 794 - > looking at the entire workflow of uh recruiting new guides, um, 795 - > onboarding them, helping them reach their first, you know, 796 - > first sets of uh training success and coaching success to 797 - > building out their enterprise and everything else. 798 - > And we're looking end to end on this one. 799 - > And we've been utilizing some AI in there to help us.
800 - > What are our gaps? 801 - > Where is somebody going to get a hiccup? 802 - > What is their experience? 803 - > So even looking at like attitude and looking at 804 - > enjoyment and frustration models.
805 - > So you said this and I was like, we're doing it right. 806 - > So yeah, no, that's very cool. 807 - > Rose, if our audience wanted to get in touch with you and tap 808 - > into the wealth of knowledge and experience that you have in 809 - > this space, how would they re how would they do so? 810 - > Rose Benedicks: Well, I'm on LinkedIn and I'm pretty good at 811 - > checking it.
812 - > However, if you really want to slide up into my messages, uh I 813 - > would just use Rose Benedict's at gmail.com. 814 - > Uh that's uh last name is B-E-N-E-D-I-C-K-S. 815 - > Jay Johnson: Perfect.
816 - > We will make sure that that's in the show notes. 817 - > Rose, thank you for joining us today. 818 - > Like I said, when I had first seen you at that ATD conference, 819 - > I knew I wanted to have a deeper conversation with you 820 - > about the outputs about being able to build a training program 821 - > that's actually creating business value. 822 - > I would I was so enthused and excited about the talk.
823 - > Um, still am, obviously. 824 - > Uh, and I'm hoping that the audience can see the value of 825 - > like, wow, we can do actually more than just knowledge 826 - > transfer, but we can actually build tools, systems, and 827 - > experiences that are going to build our thing forward. 828 - > And I think with the knowledge you're sharing today and the 829 - > excitement that you share it with, uh, it becomes much more 830 - > real. 831 - > So thank you for joining us.
832 - > Rose Benedicks: Well, Jay, thank you so much. 833 - > And I got to tell you, um, you know, I only learn things from 834 - > other people. 835 - > That's my MO. 836 - > So I am really interested in people contacting me because 837 - > they have something to share.
838 - > I spoke a lot, but I also want to learn. 839 - > Jay Johnson: That's amazing. 840 - > So, audience, don't hesitate to reach out to Rose. 841 - > And I'm sure that we're going to have you back because there's 842 - > a lot more to talk about.
843 - > But thank you, audience, for tuning into this episode of the 844 - > Talent Forge, where together we are shaping workforce behavior. 845 - > Thanks again, Rose. 846 - > Rose Benedicks: Thank you.
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