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Index/Leadership/The Strategy and Leadership Podcast with Anthony C. Taylor
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Selling Zico to Coca-Cola and Buying It Back | Mark Rampolla

The Strategy and Leadership Podcast with Anthony C. Taylor · 2026-06-09 · 27 min

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Episode notes

What happens when you build a global brand, sell it for $200 million, and realize it's not what you want? According to Mark Rampolla, the real lesson isn't about the exit or buyback. It's about understanding that growth isn't something you do. It's something you become. In this episode of the Strategy & Leadership Podcast, Anthony C. Taylor speaks with Mark Rampolla, founder and CEO of ZICO Coconut Water, co-founder and managing partner of GroundForce Capital, and author of An Entrepreneur's Guide to Freedom . Mark spent nine years building ZICO into one of the fastest-growing beverage brands in the world, sold it to Coca-Cola in 2013, and later bought it back for a fraction of the sale price when the company was divested. What Mark has learned from backing nearly 100 companies at GroundForce Capital, sitting on 40+ boards, and helping raise over $1 billion in capital changes how you think about what separates founders who break through from those who don't.

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