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Index/Leadership/The Strategy and Leadership Podcast with Anthony C. Taylor
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How a 15 Person Floor Heating Company Became the North American Leader | John Rose

The Strategy and Leadership Podcast with Anthony C. Taylor · 2026-06-23 · 28 min

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Episode notes

Three computers, no fridge, and 15 employees. That was Nuheat when John Rose walked in. Sixteen years later it was the North American leader in its industry, and John says culture is the reason why. In this episode of the Strategy and Leadership Podcast, Anthony C. Taylor speaks with John Rose, former President and CEO of Nuheat Industries, advisor, investor, and board director, about what 16 years at the helm of a market leader taught him about culture, alignment, and building a company people are proud to work for. John took Nuheat from 15 staff, three computers, and humble beginnings to the North American industry leader in electric radiant floor heating, with 120 full time employees and roughly 4,000 distribution partners before its sale to Pentair in 2015. Anthony and John explore why culture is a precondition for performance rather than a perk, how celebrating 24 nationalities on staff galvanized the team, why alignment is the most important thing a leader can build, and how to define what winning actually looks like.

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