The State of Sales Enablement · 2025-03-05 · 39 min
How do you build a scalable, effective sales process - without overcomplicating it? In this episode of The State of Sales Enablement , Coach K (Jonathan Kvarfordt) sits down with April Petrey, sales enablement consultant and creator of the SPARE Method, to talk about building minimum viable sales processes and onboarding programs for fast-growing businesses. What you’ll learn in this episode: The SPARE Method - A framework for scalable, resource-light sales processes Why alignment across sales, marketing, and product is critical for growth The importance of exit criteria and why most sales processes fail without it The hidden power of enablement and why empathy is key to driving change How startups can set up a foundational sales process that attracts investors
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