The Startup Story · 2023-09-29 · 3 min
Performance marketing, though, is about selling your product or acquiring paid users. The metric which measures this “performance” is called the Return on Ad Spend or ROAS .
Burn Rate and Burn Multiple31 / 100Make it Viral - Viral CoefficientTargeting Ads OptimallyMeasuring Brand MarketingBranding and its impact on CAC