The Startup Story · 2023-10-13 · 3 min
The viral coefficient helps to quantify the extent to which a product reaches a maximum number of people by making minimum spending on marketing activities may be happening. Businesses often run referral campaigns to effect a high virality of the product and achieve a high virality coefficient.
Burn Rate and Burn Multiple31 / 100Targeting Ads OptimallyMeasuring Brand MarketingBranding and its impact on CACPerformance Marketing & CAC