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#3325The Startup Life60.0 / 100Get badge
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The Startup Life

Hosted by OWLS, LLC

The Startup Life is a show for entrepreneurs wanting to grow their business and career-minded professionals looking to scale the corporate ladder. Get ready to receive major value as host Dominic Lawson interviews the best business minds in the world.

320 episodes · publishes daily · latest 2021-05-28 · ~42 min/episode

Rank

#3325

Substance

60.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Startups & Founders rank

#492 of 922

Best B2B Startups & Founders Podcasts →

Across the index

#3325 of 6182

Substance

Top 54%

outscores 46% of the index

Why it scores where it does

The Startup Life ranks #3325 on The B2B Podcast Index with a substance score of 60.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and insight density. Ben Pring has genuine longevity (25+ years) and an institutional role running a think tank at a 300,000-person firm, giving him real standing. However, he is fundamentally a futurist-researcher rather than an operational practitioner who has built or scaled a B2B business, which limits his direct relevance to the stated audience.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

12.0 / 20

The episode contains a few interesting policy proposals (Federal Technology Administration, US Data Authority) and one memorable metaphor, but large swaths are generic pandemic-era remote work discussion and surface-level tech regulation commentary. The density of novel, actionable insight for a B2B operator is low.

“the notion that you need to be in an office, in a cubicle at, you know, 8 o' clock on a Monday morning and still be there at 6 o' clock on a Friday afternoon to get a job done. Right. It's probably not true.”

“we've spent the last 25 years laying the tarmac Adam of the information superhighway. And what we need to do in the next 25 years...is to put in place that infrastructure of safety”

Originality

11.0 / 20

The book's policy proposals (FTA, USDA) are a modest original contribution, but the arguments deployed on-air rely on well-worn analogies (road traffic regulation, nuclear oversight) and widely-circulated takes on inequality (Piketty's R>G) and teen social media harms. Nothing is genuinely contrarian or first-principles.

“R is greater than G is really just calling out in a sort of academic um, way that we need to deal. Do something about that. And that's really, you know, again, the story of the last political campaign”

“we talked for a long time at the center for the Future Work about this transition from what we call fried egg life to scrambled egg life”

Guest Caliber

15.0 / 20

Ben Pring has genuine longevity (25+ years) and an institutional role running a think tank at a 300,000-person firm, giving him real standing. However, he is fundamentally a futurist-researcher rather than an operational practitioner who has built or scaled a B2B business, which limits his direct relevance to the stated audience.

“I've been working remotely. I've kind of been a future of work guy for, gosh, more years than I care to remember. Over 25 years”

“Cognizant's a big technology services company, right? 300,000 people around the world”

Specificity & Evidence

12.0 / 20

There are a handful of real references - Piketty's Capital, Facebook's 2.7 billion streams stat, the Light Phone Kickstarter, Section 230, the UK Atomic Energy Authority - but these are deployed as rhetorical props rather than evidenced arguments. No research data, productivity numbers, or company-level case studies support the claims.

“there are 2.7 billion streams being um, algorithmically managed and personalized. Facebook, the technology that can do that, can absolutely manage a situation like that”

“R is greater than G is the most powerful formula affecting the lives of billions of people around the world”

Conversational Craft

10.0 / 20

The host asks largely setup questions and never challenges a claim, frequently affirming with 'For sure, for sure' and 'Absolutely, absolutely.' Questions are often long, self-answering, or pivoting to the host's own opinions. The closing question (who from history would you meet?) is a pure softball with no relevance to B2B substance.

“For sure, for sure. Thank you for sharing that. Once again, Startup Nation we're talking to Ben Pring”

“I just imagine that there's still just going to be a few managers and stuff. Like, there's going to be hard press like no, I need to see you, uh, next to me”

Standout episodes

  • Ben Pring (Futurist and Author)

    2021-05-28

    60

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Ben Pring (Futurist and Author)

    2021-05-28 · 44 min

    60 / 100

Frequently asked

What is The Startup Life's substance score?
The Startup Life scores 60.0 out of 100 for substance and ranks #3325 on The B2B Podcast Index. That puts it ahead of 46% of the B2B podcasts we rank and #492 of 922 in Startups & Founders. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is The Startup Life worth listening to?
The Startup Life is ranked on The B2B Podcast Index with a substance score of 60.0/100. See the five-dimension breakdown above to judge whether it fits what you're after.
Who hosts The Startup Life?
The Startup Life is hosted by OWLS, LLC.
How often does The Startup Life publish?
The Startup Life publishes daily, has 320 episodes, released its most recent episode on 2021-05-28.
Which The Startup Life episode should I start with?
Our highest-scoring recent episode is "Ben Pring (Futurist and Author)" (60/100) - a good place to start.

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Guests who've appeared

Ben Pring

Topics this show covers

The themes that come up most across this show's episodes.

Deepfake technologyFederal Technology Administration (FTA)US Data AgencyCognizant Center for the Future of WorkSection 230Algorithmic recommendation systemsRemote work and hybrid modelsHeads down vs. heads up work distinctionScrambled egg life conceptQAnon and algorithmic radicalization

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