The Startup CEO Show · 2025-12-01 · 52 min
Join a community of ambitious CEOs who are looking to build market-leading companies without sacrificing health and happiness. Check out: What if the “boring” SaaS backup tool you rarely think about is actually a rocketship, and the CEO behind it refuses to sacrifice his marriage or his health to build it? In this episode, I sit down with my friend Mike Potter, co-founder & CEO of Rewind - the category-defining backup platform for mission-critical SaaS apps like Shopify, GitHub, Jira, Confluence, and more. We talk about how a catastrophic hard-drive failure at Adobe turned Mike into a backup obsessive, how he and his co-founder quietly created a new category in SaaS, and why the big platforms’ own backups won’t save you when just your account goes sideways. We also get into the messy reality behind the scenes: bootstrapping for years, supporting 16+ platforms without drowning, and ultimately raising from Inovia, Bessemer, and Insight without abandoning their values. The second half of the conversation is all about how to build a big business without blowing up your life.
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